Podcast Episodes
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How Gymshark Built a Fitness Empire Without Traditional Ads
Season 2 Episode 76
Lucas and Luna dive into Gymshark's unconventional rise from a screen-printing side hustle to a billion-dollar fitness apparel brand. They break down…
11 hours ago
How Glossier Built a Brand by Making Customers Feel Seen
Season 2 Episode 75
In Episode 75 of Brand Storytelling with Fexingo, Lucas and Luna dive into how Glossier turned a beauty blog into a billion-dollar brand by putting c…
23 hours ago
How Warby Parker Rewrote the Eyewear Story
Season 2 Episode 74
In this episode of Brand Storytelling, Lucas and Luna unpack how Warby Parker disrupted a legacy industry by rewriting the narrative around buying gl…
1 day, 11 hours ago
How Patagonia Made Purpose the Product
Season 2 Episode 73
In this episode, Lucas and Luna explore how Patagonia turned environmental activism into its core brand identity, driving customer loyalty and sales.…
1 day, 23 hours ago
How One Brand Turned Returns Into a Retention Engine
Season 2 Episode 72
Lucas and Luna explore how outdoor apparel brand REI turned the awkward moment of returning a product into a loyalty-driving storytelling opportunity…
2 days, 11 hours ago
How Oatly Turned a Milk Substitute Into a Movement
Season 2 Episode 71
In this episode, we unpack Oatly's unconventional brand storytelling — from its deliberately awkward tone-of-voice to its 'Fuck the Milk' moment at a…
2 days, 23 hours ago
How Mailchimp Turned Small Biz Email Into a Brand Universe
Season 2 Episode 70
In this episode of Brand Storytelling with Fexingo, Lucas and Luna unpack how Mailchimp transformed from a simple email marketing tool into a pop-cul…
3 days, 11 hours ago
How Patagonia Made Purpose the Product
Season 2 Episode 69
In this episode of Brand Storytelling with Fexingo, hosts Lucas and Luna dive into Patagonia's unique approach to brand narrative. Rather than simply…
3 days, 23 hours ago
How a Cereal Brand Turned Packaging Into a Story
Season 2 Episode 68
In this episode of Brand Storytelling with Fexingo, Lucas and Luna dive into how a small cereal brand turned its packaging into a narrative engine, d…
4 days, 11 hours ago
How Liquid Death Turned Water Into a Rebellious Brand
Season 2 Episode 67
In Episode 67 of Brand Storytelling with Fexingo, Lucas and Luna dissect how Liquid Death, the canned water company, built a $1.4 billion brand by re…
4 days, 23 hours ago