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How a 70-Year-Old Typeface Built a Billion-Dollar Brand
Season 1 Episode 26
Episode 26 of Brand Storytelling with Fexingo explores how a single typeface — Helvetica — became the unexpected foundation of a billion-dollar brand…
3 weeks, 4 days ago
How a Typeface Built a Billion-Dollar Brand
Season 1 Episode 25
What if a brand's most powerful asset was its alphabet? This episode of Brand Storytelling with Fexingo dives into the story of a luxury Italian type…
3 weeks, 5 days ago
How Patagonias Worn Wear Program Rewrote Brand Loyalty
Season 1 Episode 24
In this episode, Lucas and Luna unpack how Patagonia's Worn Wear program turned repair and resale into a marketing powerhouse, not just a sustainabil…
3 weeks, 5 days ago
How a Small Bakery Turned a Pricing Mistake into a Loyalty Goldmine
Season 1 Episode 23
In this episode of Brand Storytelling with Fexingo, Lucas and Luna dive into the story of a tiny Brooklyn bakery that accidentally underpriced its si…
3 weeks, 6 days ago
How Warby Parker Made Glasses a Story You Want to Tell
Season 1 Episode 22
In this episode, Lucas and Luna dissect the direct-to-consumer eyewear pioneer's narrative strategy. They examine how Warby Parker bypassed the indus…
3 weeks, 6 days ago
How Liquid Death Rewrote Beverage Marketing
Season 1 Episode 21
This episode of Brand Storytelling with Fexingo dives into how Liquid Death, a canned water company, built a billion-dollar brand by positioning itse…
4 weeks ago
How a 70-Year-Old Toy Brand Reinvented Itself Through Nostalgia
Season 1 Episode 20
In this episode of Brand Storytelling with Fexingo, Lucas and Luna explore how a classic toy brand from the 1950s—Slinky—reinvented itself decades la…
4 weeks ago
How a Bookshop Chain Beat Amazon at Word of Mouth
Season 1 Episode 19
Episode 19 of Brand Storytelling with Fexingo examines how a 50-year-old independent bookseller chain turned its greatest liability—a small footprint…
4 weeks, 1 day ago
How a Watch Brand Built a Cult on Storytelling Alone
Season 1 Episode 18
In this episode of Brand Storytelling with Fexingo, Lucas and Luna dive into the remarkable marketing playbook of a watch company that turned a singl…
4 weeks, 1 day ago
The Storytelling Strategy Behind Oura Ring's Rise
Season 1 Episode 17
Lucas and Luna unpack how Oura Ring turned a niche health tracker into a $5 billion brand by swapping hardware specs for sleep science narratives. Th…
4 weeks, 2 days ago