Podcast Episodes
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How a 100-Year-Old Pen Company Survived the Digital Age
Season 1 Episode 16
Episode 16 of Brand Storytelling with Fexingo dives into the remarkable turnaround of Montblanc, the century-old German pen maker. When digital commu…
4 weeks, 2 days ago
How Burt's Bees Built a Brand on a Beekeeper's Beard
Season 1 Episode 15
In episode 15 of Brand Storytelling with Fexingo, Lucas and Luna unpack the origin story of Burt's Bees — a company that started with a beekeeper mak…
1 month ago
The Leica Turnaround How a Camera Maker Defied Digital Disruption
Season 1 Episode 14
In this episode of Brand Storytelling with Fexingo, Lucas and Luna explore how Leica, the iconic German camera manufacturer, staged one of the most r…
1 month ago
The One Percent Rule That Made a $50 Million Laundry Brand
Season 1 Episode 13
How a tiny laundry detergent startup called Dirty Labs built a devoted following and $50 million in sales not by beating Tide on performance claims, …
1 month ago
How Duolingo Turned Gamification Into a Marketing Engine
Season 1 Episode 12
In this episode, Lucas and Luna explore how Duolingo transformed language learning into a sticky, shareable brand through gamification, mascot-driven…
1 month ago
How Glossier Built a Billion-Dollar Brand Without Traditional Ads
Season 1 Episode 11
In this episode, Lucas and Luna explore how Glossier built a billion-dollar beauty brand by flipping the traditional marketing script. Instead of pus…
1 month ago
How a Houseplant Brand Grew a Cult Following with No Ads
Season 1 Episode 10
Lucas and Luna explore The Sill's remarkable growth story—how a direct-to-consumer houseplant brand turned a seemingly un-scalable product into a $10…
1 month ago
How Lego Built a Billion-Dollar Story Universe
Season 1 Episode 9
Lego built a storytelling empire brick by brick, evolving from a simple toy into a narrative-driven brand worth over $14 billion. This episode unpack…
1 month ago
How Lululemon Won by Selling a Lifestyle Not Leggings
Season 1 Episode 8
In this episode of Brand Storytelling with Fexingo, Lucas and Luna explore how Lululemon built a billion-dollar brand by selling a lifestyle, not jus…
1 month ago
How a Failed Cereal Became a Marketing Masterclass
Season 1 Episode 7
In 2016, Post launched a cereal called Oreo O's with a baffling twist: the cookies inside were just Oreo crumbs, not actual Oreo pieces. It flopped. …
1 month ago