Podcast Episodes
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How Stripe Turned Payment Links Into a Billion-Dollar Partner Channel
Season 1 Episode 27
In this episode, Lucas and Luna break down how Stripe built a partner ecosystem not through traditional channel sales, but by turning its core produc…
1 month, 1 week ago
How Duolingo Built a Freemium Partner Model That Scales
Season 1 Episode 26
In this episode, Lucas and Luna examine how Duolingo turned its freemium model into a multi-layered partnership engine. They break down the specific …
1 month, 1 week ago
How Twilio Built a Developer Partner Ecosystem That Competes With AWS
Season 1 Episode 25
Twilio started as a simple API for sending SMS. Today it's a $12 billion communications platform whose partner ecosystem gives AWS and Microsoft a re…
1 month, 1 week ago
How Leica Turned Exclusivity Into a Partnership Model
Season 1 Episode 24
Lucas and Luna explore how Leica Camera AG transformed from a niche German optics maker into a brand whose partnerships are as coveted as its lenses.…
1 month, 1 week ago
How Red Bull Built a Partnership Empire Beyond Energy Drinks
Season 1 Episode 23
Red Bull doesn't just sponsor extreme sports — it owns them. In this episode, Lucas and Luna unpack how the energy drink giant turned media productio…
1 month, 1 week ago
How Porsche Built Its Own Supplier Network From Scratch
Season 1 Episode 22
When Porsche decided to build the electric Macan, it didn't just ask existing suppliers to adapt — it built an entirely new supplier network from scr…
1 month, 1 week ago
How Netflix Turned Data Into a Partnership Moat
Season 1 Episode 21
Netflix is known for original content, but its real competitive edge isn't a show—it's the partnership infrastructure built around viewer data. In th…
1 month, 1 week ago
How IKEA Turned Its Supply Chain Into a Partnership Moat
Season 1 Episode 20
Episode 20 of Business Development with Fexingo examines how IKEA's partnership with more than 1,600 suppliers across 50 countries became a strategic…
1 month, 1 week ago
How Ferrari Built Partnership Exclusivity Into a Billion-Dollar Brand
Season 1 Episode 19
Ferrari doesn't just sell cars — it sells access, and that access is governed by one of the tightest partnership models in luxury. In this episode, L…
1 month, 1 week ago
How BMW Built a Partner Ecosystem Around the Neue Klasse
Season 1 Episode 18
Episode 18 breaks down how BMW turned its Neue Klasse EV platform into a strategic partnership playbook. Instead of going it alone like Tesla, BMW re…
1 month, 1 week ago