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How Porsche Built Its Own Supplier Network From Scratch
Season 1
Episode 22
Published 1 month, 1 week ago
Description
When Porsche decided to build the electric Macan, it didn't just ask existing suppliers to adapt — it built an entirely new supplier network from scratch. This episode examines how Porsche's partnership strategy for the PPE platform created over 200 new supplier relationships, what it learned from the Taycan launch, and why the company chose to vertically integrate battery assembly rather than rely on traditional automotive suppliers. Lucas and Luna break down the specific economics: how Porsche balanced exclusivity with scale, the decision to co-locate suppliers at its Zuffenhausen plant, and what this means for the broader automotive industry's transition to electric vehicles.