Podcast Episodes
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Spilling The Rosé In Cannes, With TikTok’s Monetization Chief
Despite ongoing uncertainty over TikTok’s fate in the US – the potential ban just got extended for the third time – advertisers aren’t concerned, according to TikTok’s David Kaufman. On this episode,…
Published on 2 months ago
The Indy Innovates With AI
The best thing publishers can do with generative AI is experiment with it. If journalists don’t decide the best use of AI in journalism, then others will decide for them, says Christian Broughton, CE…
Published on 2 months, 1 week ago
The Next Level Of Niche, With Puck’s New CRO
Forget the well-worn narrative that digital media publishers are always on their back foot, says Liz Gough, the co-founder and newly minted CRO of Puck. In a world of social media soundbites, Puck is…
Published on 2 months, 2 weeks ago
Inside the Stack: What's Next In Retail Media, with TripleLift CRO Ed Dinichert
In this preview of AdExchanger's new podcast Inside the Stack, TripleLift Chief Revenue Officer Ed Dinichert shares his take on the evolution of retail media with AdExchanger head of communities Lyn…
Published on 2 months, 2 weeks ago
Maybe Nielsen Is The Alternative Currency
The alternative currency bucket could use a rebrand. That referential and somewhat deferential phraseology – a reference to Nielsen – drives Peter Liguori, VideoAmp’s executive chairman, a little nut…
Published on 2 months, 3 weeks ago
Context(ual) Switching, With Viant CEO Tim Vanderhook
Viant is on an M&A tear, with two acquisitions – IRIS.TV followed by lockr – in less than six months. Although the rationale behind these deals might be obvious to ad tech insiders, Wall Street inves…
Published on 2 months, 4 weeks ago
Can LinkedIn Become A B2B Streaming Hub?
LinkedIn has been investing in video like nobody’s business. Lindsey Edwards, VP of product management, takes us inside the company’s video strategy, which now includes CTV ads and a creator rev shar…
Published on 3 months ago
The Force Of Data Gravity, With Snowflake
Why bring data to SaaS applications when you can bring the applications to your data? That’s what modern data platforms do, says Erin Foxworthy, global industry go-to-market lead for marketers and ad…
Published on 3 months, 1 week ago
The Behavioral Economist’s POV On Marketing Measurement
Marketing measurement is messed up – it’s hard to argue otherwise – and most people agree on the reasons why: vanity metrics, imperfect models, unrealistic expectations. But there’s another issue at …
Published on 3 months, 2 weeks ago
The Outcomes Era Is Dead. Long Live The Quality Era
Emet Advisory’s Erez Levin explains why the digital ad industry should transact on media quality signals like attention instead of optimizing to outcomes, conversions and flawed attribution models. T…
Published on 3 months, 4 weeks ago