Podcast Episodes
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Sussing Out 'Performance TV'
Can connected TV really deliver performance – or is "performance TV" just a branding boost with extra data? Erin Firneno, SVP of business intelligenc…
2 months, 1 week ago
Perion Is So Over The AI Hype Cycle
Perion CEO Tal Jacobson is done with AI buzzwords. Instead, he's betting big on agents, outcomes and letting machines handle the messy parts of media…
2 months, 2 weeks ago
Healthy Growth In The Age Of AI
Mary Beech, chief growth officer at health-and-wellness brand Thorne, shares how she's turning marketing into a growth engine amid AI-driven discover…
2 months, 3 weeks ago
What Marketers Miss When Their Data Isn't Inclusive
Inclusive measurement is more than a nice-to-have, says Charlene Polite Corley, Nielsen's VP of inclusive insights. Because undercounting Black, Hisp…
3 months ago
From Avoiding Bad Ads To Demanding ROI
Ad verification used to be mostly about keeping brands away from the bad stuff. Now, verification providers have to prove that quality actually moves…
3 months, 1 week ago
Freestar's CEO On Why Ad Tech Transparency Is A Boon For Struggling Publishers
Freestar CEO Kurt Donnell explains why transparency in programmatic advertising is the open web's best bet for survival in the AI search era.
3 months, 2 weeks ago
In Platforms We Trust?
The future of measurement is automated, but can marketers trust the black box? Kantar Chief Product Officer Ty Ahmad‑Taylor shares his take. Plus: Pe…
3 months, 3 weeks ago
The True Meaning Of Holistic Media, With Carat's Carrie Drinkwater
With so many video and digital media channels converging, is there even such a thing as a dedicated TV buyer anymore? Carat US Chief Investment Offic…
4 months ago
AI Won't Shop For You – Yet
AI is reshaping how we shop, but agents won't take over our carts just yet. LiveRamp CEO Scott Howe explains why the change will be gradual – and how…
4 months, 1 week ago
Sizing Up Success Metrics, With The CMO Of True Religion
True Religion CMO Kristen D'Arcy approaches marketing measurement the way you'd shop for jeans – by looking for the right fit. She's moved past last …
4 months, 1 week ago