Podcast Episodes

How Ecommerce Brands Are Finding Customers During A Tempest Of Headwinds

Episode 470

Americans are dealing with tumultuous change. For an ecommerce ad agency, that means navigating the same tariff craziness, the Meta ad platform going haywire, seeing Temu ads pulled from the US marke…

Published on 4 months ago

Straight Talk With Mediaocean CEO Bill Wise

In 2017, Mediaocean CEO Bill Wise predicted the demise of supply-side platforms. The category survived, but he’s sticking to his theory that pureplay SSPs are a thing of the past. Plus: An update on …

Published on 4 months, 1 week ago

AI Isn’t Something To Fear – Or Rush Into

AI isn’t something a marketer “does.” It’s not a singular action or task, and there is no AI easy button. And so AI researcher and consultant Cecilia Dones tries to “get underneath” the reasons behin…

Published on 4 months, 2 weeks ago

‘Real-Time Creativity,’ With Brandtech CEO David Jones

To say that David Jones, CEO and founder of The Brandtech Group, is bullish on generative AI would be an understatement. “Every single facet of marketing can be done better, faster and cheaper using …

Published on 4 months, 3 weeks ago

Bob Lord Is A Holdco Skeptic

As the newly appointed president of Horizon Media Holdings, Bob Lord is dubious that megamergers between holding companies are actually good for the client. “Bigger is not always better,” Lord says.

Published on 5 months ago

Rob Wilk Is All Charged Up About Yahoo’s O&O

Microsoft ad sales vet Rob Wilk joined Yahoo last year to lead revenue for the company’s advertising business with one main goal in mind: to evangelize Yahoo’s owned-and-operated properties. Most adv…

Published on 5 months, 1 week ago

Teads On The Brain

Now that Teads and Outbrain are one, the vision, explained CEO David Kostman when the deal was first announced, is to become an “end-to-end, full-funnel platform for the open internet.” But what does…

Published on 5 months, 2 weeks ago

What It Means To Measure ‘True ROI’

What does it take to serve mid-size brand clients; how is AI transforming media buying; and why – for the love of god – is measurement still so messed up? Mediastruction CEO and Founding Partner Mari…

Published on 5 months, 3 weeks ago

How Publishers Can Place Safe Bets In A Rigged Programmatic Game

For publishers, digital advertising is a lot like playing craps, says Aditude’s Justin Wohl. It’s all about tuning out the noise while placing safe bets that work for your monetization strategy.

Published on 6 months ago

The Power Of Creative Data

According to CreativeX, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined. So why doesn’t creative get the credit it deserves? Until r…

Published on 6 months, 1 week ago