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Turning Snark Into Strategy, With The Onion
No brand safety? No problem. The Onion's CMO Leila Brillson shares how the iconic satire site is expanding beyond pithy headlines into documentaries …
4 months, 3 weeks ago
Channel Surfing The Future, With NBCU
NBCU's early embrace of ad tech – led by Ryan McConville, its chief product officer and EVP of ad platforms – set the stage for a pandemic-fueled dig…
4 months, 4 weeks ago
The Brand Safety Balancing Act
As brand safety standards evolve and oversight shifts from platforms to third-party vendors, Brittany Scott, SVP of global partnerships at Zefr, expl…
5 months ago
Breaking The Snap Stereotypes
Think you know Snapchat's audience? Think again, says Ajit Mohan, Snap's chief business officer. Mohan gets real and busts myths, including the idea …
5 months, 1 week ago
AI That's Generative, Not Generic
Jay Richman, Amazon's VP of product and technology, on how AI-generated ad creative can still stand out at scale without becoming generic or too same…
5 months, 2 weeks ago
Why The Economist Is An AI Outlier
The Economist is charting its own course in the age of AI, says Nada Arnot, the 182-year-old publication's EVP of marketing. It's steering clear of l…
5 months, 3 weeks ago
From Hype To Hyperscale In AI
AI hype is everywhere, but Moloco CEO Ikkjin Ahn says the real winners in ad tech will be those who can move beyond flashy demos and harness AI at tr…
6 months ago
Making Your Brand Matter To The Models
You can't buy your way to the top of a large-language model. At least not yet. But there are things that brands can do to influence how – and if – th…
6 months, 1 week ago
It's Game Over For Outdated Gamer Stereotypes
There are billions of mobile gamers in this world – mostly adult women with serious spending power – but advertisers are still lagging. It's time for…
6 months, 2 weeks ago
Retail's AI Moment Is (Almost) Here
Jeff Cohen, Skai's new chief business development officer, unpacks why the smartest retailers and brands are already connecting the data dots and ret…
6 months, 3 weeks ago