Podcast Episodes
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Don't Take Customers At Face Value
Verizon Value President David "DK" Kim digs into the lingering stigma around prepaid wireless – and how reframing customers as "prepaid by need" vers…
7 hours ago
How 'Wrapped' Insights Become Audience Segments
How does Spotify translate quirky "Wrapped" labels, like "divorced dad hipster," into ad audiences? And is AI-generated content safe for brands? Spo…
1 week, 1 day ago
Influencer Marketing Grows
Up If creators want brand dollars, they have to play by the rules of data-driven marketing and measurement, says Ryan Detert, CEO and co-founder of P…
2 weeks, 1 day ago
Zoom's Next Act
Zoom CMO Kim Storin has one of the rarer jobs in marketing: She's responsible for promoting and evolving a brand that's also become a verb.
3 weeks, 1 day ago
Manscaped's Whole‑Body Media Strategy
Behind the scenes with Manscaped CMO Marcelo Kertész on the brand's first Super Bowl spot – a musical ad starring singing hair balls (just watch it) …
4 weeks, 1 day ago
Ready, Set, Upfront
Amazon is gearing up for its third-ever upfront event next month in New York City – and programmatic is at the center of its pitch. "We're encouragin…
1 month ago
AI Is The New Ad Space
AI isn't just a productivity tool, says Debra Aho Williamson, founder of Sonata Insights. It's a brand-new media environment that's reshaping how peo…
1 month, 1 week ago
Betterment's 'Anti‑Marketing' Machine
Kim Rosenblum, CMO of investment app Betterment, unpacks her "anti‑marketing" playbook, which involves telling customers not to engage and shifting a…
1 month, 2 weeks ago
Who Needs 'Corrosive Intermediaries' Anyway?
The programmatic supply chain is "pretty flawed," says Danny Spears, COO of publisher alliance Ozone, and value is leaking away from digital media br…
1 month, 3 weeks ago
Why Scripps Is All In On Women's Sports
Scripps CRO Brian Norris explains why the broadcaster is leaning into women's and local sports – and how that shift is reshaping the media plan.
2 months ago