Episode Details
Back to Episodes
Manscaped's Whole‑Body Media Strategy
Published 4 weeks, 1 day ago
Description
Behind the scenes with Manscaped CMO Marcelo Kertész on the brand's first Super Bowl spot – a musical ad starring singing hair balls (just watch it) – and how he's shifting Manscaped's marketing from performance-heavy DTC to a broader, brand-led strategy.