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Ari Paparo, On The Ground In Virginia
Covering Google's ad tech antitrust trial in Virginia is surreal for anyone who's been in ad tech as long as Ari Paparo. He knows most of the people …
1 year, 8 months ago
Adam Heimlich, Ad Tech Time Traveler
If Adam Heimlich could travel back in time to alter the future of online advertising, he would go to Google's acquisition of DoubleClick in 2007, but…
1 year, 8 months ago
Talking Advanced Audiences With NBCU's Alison Levin
Episode 389
Advanced audience targeting is perhaps the most significant change in TV ad buying structures, says Alison Levin, NBCUniversal's president of adverti…
1 year, 8 months ago
An AMA With Reddit's New VP Of Ad Product
It's a misconception that Redditors categorically dislike advertising, says newly hired VP of Ad Product Management Jyoti Vaidee. In fact, 60% of Red…
1 year, 9 months ago
Gopuff Goes In-House
Have we finally reached peak retail media, or is the recent explosion of RMNs the sign of a healthy and thriving marketplace? "It's the right questio…
1 year, 9 months ago
Let's Live In A Data Democracy
Serial ad tech entrepreneur Kamakshi Sivaramakrishnan founded two startups roughly a decade apart, both for a similar reason: making data available a…
1 year, 9 months ago
Hyundai's New Marketing Direction
Last month, Hyundai eliminated the chief marketing officer role and split the function in two: creative and performance. The move makes sense because…
1 year, 9 months ago
The Move Toward Better Measurement
There's only so much you can do to measure earned media, says Najah Ayoub, CMO of Piece of Cake Moving & Storage. That's why the brand invests so muc…
1 year, 9 months ago
The Skeptical Technologist
AI-powered systems should make the humans that use them smarter, says WPP CTO Stephan Pretorius. "It has to be people first, not technology first." P…
1 year, 10 months ago
Three-Ply Vs. One-Ply Programmatic
What does programmatic media have in common with toilet paper? A lot more than you might think, says Sherine Ebadi, managing director of forensic inv…
1 year, 10 months ago