Podcast Episodes
Back to Search
Measurement Real Talk, With INCRMNTAL's Maor Sadra
Many measurement companies are promoting marketing mix modeling as an easy-to-use solution to overcome signal loss. But that couldn't be further from…
1 year, 3 months ago
Brands, It's Time To Test Those Alt IDs
Episode 419
Agencies now have more breathing room to think carefully and be strategic about signal loss solutions, because signal loss isn't just a third-party c…
1 year, 3 months ago
What The World Looks Like To Smaller Agencies
It's not easy competing for business with massive holding companies (which are only getting more massive). But the Omnicom-IPG deal "also creates op…
1 year, 4 months ago
A Standard-Bearer For Standards
What do toasters have in common with transparency and online advertising standards? Quite a lot, actually, says Ben Hovaness, chief media officer at …
1 year, 4 months ago
Speaking Of Growth, With Duolingo's CMO
Performance marketing can become a crutch for some brands, warns Duolingo CMO Manu Orssaud, especially app-based businesses that are under pressure t…
1 year, 4 months ago
Frank Predictions For 2025
Tune into the first episode of the year with guest Andrew Frank, VP and distinguished analyst at research firm Gartner. We cover a lot of ground, fro…
1 year, 4 months ago
Breaking Away From Low-Quality Data
Scott McKinley shares his journey from professional cyclist and captain of the 1988 US Olympic Road Cycling Team to CEO and founder of data validatio…
1 year, 5 months ago
On The Verge Of Convergence
Feels like we've been waiting for the convergence of ad tech and mar tech forever. But it's finally starting to happen, and the time couldn't be more…
1 year, 5 months ago
For Incrementality Testing, It's One Step At A Time
What is incrementality testing? "I've been doing more interviews with journalists lately and realize I need a better answer to this question," says H…
1 year, 5 months ago
The Crusade Against Principal-Based Buying
Jared Belsky, CEO and co-founder of indie digital agency Acadia, needs your help. He'd like someone to please explain to him why media arbitrage isn'…
1 year, 5 months ago