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How Ecommerce Brands Are Finding Customers During A Tempest Of Headwinds
Episode 470
Americans are dealing with tumultuous change. For an ecommerce ad agency, that means navigating the same tariff craziness, the Meta ad platform going…
1 year, 1 month ago
Straight Talk With Mediaocean CEO Bill Wise
In 2017, Mediaocean CEO Bill Wise predicted the demise of supply-side platforms. The category survived, but he's sticking to his theory that pureplay…
1 year, 1 month ago
AI Isn't Something To Fear – Or Rush Into
AI isn't something a marketer "does." It's not a singular action or task, and there is no AI easy button. And so AI researcher and consultant Cecilia…
1 year, 1 month ago
'Real-Time Creativity,' With Brandtech CEO David Jones
To say that David Jones, CEO and founder of The Brandtech Group, is bullish on generative AI would be an understatement. "Every single facet of marke…
1 year, 2 months ago
Bob Lord Is A Holdco Skeptic
As the newly appointed president of Horizon Media Holdings, Bob Lord is dubious that megamergers between holding companies are actually good for the …
1 year, 2 months ago
Rob Wilk Is All Charged Up About Yahoo's O&O
Microsoft ad sales vet Rob Wilk joined Yahoo last year to lead revenue for the company's advertising business with one main goal in mind: to evangeli…
1 year, 2 months ago
Teads On The Brain
Now that Teads and Outbrain are one, the vision, explained CEO David Kostman when the deal was first announced, is to become an "end-to-end, full-fun…
1 year, 2 months ago
What It Means To Measure 'True ROI'
What does it take to serve mid-size brand clients; how is AI transforming media buying; and why – for the love of god – is measurement still so messe…
1 year, 2 months ago
How Publishers Can Place Safe Bets In A Rigged Programmatic Game
For publishers, digital advertising is a lot like playing craps, says Aditude's Justin Wohl. It's all about tuning out the noise while placing safe b…
1 year, 3 months ago
The Power Of Creative Data
According to CreativeX, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined. So why do…
1 year, 3 months ago