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The Legal Analyst In Google's Corner
Vidushi Dyall went from tracking cybercriminals at the Manhattan DA's office to dissecting online ad empires. In this episode, she breaks down the DO…
6 months, 4 weeks ago
Why Medium Said No To Easy Ad Money
Tony Stubblebine became CEO of Medium in 2022 and turned the struggling, loss-making platform profitable by cutting costs, improving content quality …
7 months ago
Why CFOs Overlook Marketing's True Impact
Marketing often gets unfairly pegged as a cost center. But that wouldn't happen if marketers had access to better measurement that gave them clarity …
7 months, 1 week ago
The Business Case For Carbon Cuts
Anne Coghlan, co-founder and COO of Scope3, on why cutting carbon in ad tech isn't just about saving the planet; it's about eliminating inefficiency …
7 months, 2 weeks ago
Why Media Quality Should Be The Center Of Attention
Online advertising's privacy problem isn't just about bad actors – it's about bad metrics, says Marc Guldiman, CEO and founder of attention startup A…
7 months, 3 weeks ago
The Economist's POV On Remedies For Google's Ad Tech Monopoly
In the Google search case, a forced spin-off of Chrome was never gonna happen, but a court-ordered divestiture of GAM isn't beyond the pale in the ad…
8 months ago
Marketing In The Age Of AI Answers
The fundamental shift from traditional search to AI chatbots has major implications for the entire marketing organization, says Bluefish CEO Alex She…
8 months, 1 week ago
Shifting Gears, With The CMO Of Genesis Motor America
As the newly appointed CMO of Genesis Motor America, it's Amy Marentic's job to raise awareness for the luxury auto brand, which is fighting for mark…
8 months, 2 weeks ago
Measuring The Unmeasurable, With HyphaMetrics Founder Joanna Drews
HyphaMetrics had barely taken its first few steps as a new startup before drawing the ire of measurement juggernaut Nielsen. Four years and several l…
8 months, 3 weeks ago
Addressing Addressability, With ID5 CEO Mathieu Roche
When Google reversed its decision to deprecate third-party cookies, the first word in ID5 CEO Mathieu Roche's mind was an expletive. But it doesn't r…
9 months ago