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Why Media Quality Should Be The Center Of Attention

Why Media Quality Should Be The Center Of Attention

Published 7 months, 3 weeks ago
Description

Online advertising's privacy problem isn't just about bad actors – it's about bad metrics, says Marc Guldiman, CEO and founder of attention startup Adelaide. "I think a lot of the invasive behaviors in the ad tech space can be traced back to a lack of a shared understanding of quality," he says.

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