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AI In Ads – And Ads In AI
Published 9 months, 4 weeks ago
Description
Paul Longo, GM or AI in ads at Microsoft Advertising, breaks down what it means to bring ads into conversational experiences and how AI-powered tools are changing the way advertisers work. Plus: Microsoft may be shutting down the Xandr DSP next year, but that doesn't mean it's getting out of the ad tech game.