Podcast Episodes
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Invest in better data integration vs advanced content personalization
Episode 1634
Marketing teams waste 73% of their budget on misdirected campaigns. Eddie Patzsch, marketing strategist at Optimove, explains why data integration outperforms content personalization when resources a…
Published on 3 months, 1 week ago
One major shift in data-driven marketing campaigns in five years
Episode 1633
Product and marketing teams will merge performance ownership within five years. Eddie Patzsch from Optimove predicts this transformation as AI reduces organizational silos and product-led growth dema…
Published on 3 months, 1 week ago
Will first-party customer data become the most valuable marketing asset by 2025?
Episode 1632
Zero-party customer data collection remains critically underutilized across enterprise marketing teams. Eddie Patzsch, marketing strategist at Optimove, demonstrates how gamification platforms can ca…
Published on 3 months, 2 weeks ago
Building marketing campaigns from customer relationship data
Episode 1631
93% of marketers believe first-party data is more critical than ever for organizations. Eddie Patzsch, VP of Revenue at Optimove, has transformed relationship data into revenue-driving campaigns for …
Published on 3 months, 2 weeks ago
Game plan for balancing AEO, SEO, and GEO in your 2026 strategy
Episode 1630
84% of search queries now trigger AI-powered results, fundamentally reshaping optimization strategies. Aimee Jurenka from seo SUSTAINABLE shares her proven framework for managing enterprise clients t…
Published on 3 months, 2 weeks ago
One word that describes the current state of SEO integration
Episode 1629
SEO professionals face unprecedented change as AI transforms search discovery. Aimee Jurenka from SEO Sustainable brings enterprise-level expertise in navigating algorithmic shifts while maintaining …
Published on 3 months, 2 weeks ago
Focusing on optimizing for voice search vs visual search if you have limited resources
Episode 1628
Voice search adoption accelerates among blue-collar demographics who prefer speaking over typing. Aimee Jurenka from seo SUSTAINABLE shares insights on resource allocation between voice and visual se…
Published on 3 months, 2 weeks ago
The evolving relationship between AEO and traditional SEO
Episode 1627
AI search adoption is accelerating faster than traditional SEO adaptation rates. Aimee Jurenka from SEO Sustainable has been tracking AI search evolution since discovering Bing Copilot and monitoring…
Published on 3 months, 2 weeks ago
AI Mode will eventually replace traditional search as the primary search experience?
Episode 1626
Google's AI mode is positioned to replace traditional search entirely. Aimee Jurenka from SEO Sustainable brings enterprise SEO expertise and direct insights into Google's strategic direction based o…
Published on 3 months, 2 weeks ago
The AEO, SEO & GEO Debate
Episode 1625
Zero-click searches now dominate 65% of Google queries globally. Aimee Jurenka, SEO strategist at SEO Sustainable, has developed specialized tracking systems across multiple LLMs that help enterprise…
Published on 3 months, 3 weeks ago