Podcast Episodes
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The impact of AI Search on search behavior
Episode 1812
53% of users don't return to Google AI mode after initial attempts, revealing the gap between AI search hype and actual user behavior. Garrett Sussma…
3 months, 2 weeks ago
Why should somebody try Noble?
Episode 1811
Marketing leaders struggle to prove AI attribution ROI while competitors gain early advantages. Rahul Jain, CEO and co-founder at Noble, explains how…
3 months, 3 weeks ago
One metric that will define GEO success in the next two years
Episode 1810
73% of marketing leaders lack clear AI attribution frameworks for GEO performance measurement. Rahul Jain from Noble demonstrates how enterprise team…
3 months, 3 weeks ago
The biggest misconception SEOs still have about brand mentions and AI search
Episode 1809
73% of marketers still lack clear attribution for AI-driven brand mentions. Rahul Jain from Noble demonstrates how enterprise marketing leaders are a…
3 months, 3 weeks ago
AI search traffic barely shows up in analytics today, so why invest?
Episode 1808
Most marketing leaders delay AI search optimization due to limited attribution visibility in current analytics. Rahul Jain from Noble demonstrates ho…
3 months, 3 weeks ago
Pitch to a marketing leader who says they’ll wait until AI attribution is clearer
Episode 1807
Marketing leaders who delay AI attribution strategies risk falling behind competitors by 12+ months. Rahul Jain from Noble demonstrates how enterpris…
3 months, 3 weeks ago
How to automate brand mentions for AI Search
Episode 1806
AI search attribution remains unclear for 87% of marketing teams despite rapid adoption. Rahul Jain from Noble demonstrates how brands can't afford t…
3 months, 3 weeks ago
What’s the scrappiest tool you’ve built?
Episode 1805
73% of enterprise SEO teams lack custom data analysis capabilities. Celeste Gonzalez, SEO Testing Director at RicketyRoo and founder of the LA SEO Me…
3 months, 4 weeks ago
The behavior metric you should trust more than rankings
Episode 1804
Session recordings reveal user behavior patterns that rankings can't capture. Celeste Gonzalez from RicketyRoo demonstrates how enterprise SEOs can l…
4 months ago
One data source most SEOs are still underusing
Episode 1803
Most SEOs ignore session recordings despite having access. Celeste Gonzalez from RicketyRoo demonstrates how behavioral data reveals conversion gaps …
4 months ago