Podcast Episodes
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Should brands care more about being linked or mentioned?
Episode 1767
Wikipedia pages remain underutilized by enterprise brands despite their AI model influence. Thomas Peham, CEO and co-founder of Otterly AI, shares ho…
3 months, 2 weeks ago
Lessons from AI startup mistakes
Episode 1766
AI-generated responses prioritize brand mentions over traditional link citations for business impact. Thomas Peham, CEO and co-founder of Otterly.AI,…
3 months, 2 weeks ago
The biggest myth about AI search visibility
Episode 1765
Enterprise AI search visibility faces a 70% misconception rate among SEO teams. Thomas Peham, CEO and co-founder of Otterly.AI, shares insights from …
3 months, 2 weeks ago
How AI search is reshaping visibility: from rankings to mentions
Episode 1764
AI search responses prioritize brand mentions over traditional link citations. Thomas Peham, CEO and co-founder of Otterly AI, demonstrates how brand…
3 months, 2 weeks ago
Building High-Impact Enterprise SEO Teams: Creative Roles & Personal Branding SEO
Episode 1763
Enterprise SEO teams require strategic role allocation beyond traditional technical and content functions. Patrick Stox, Technical SEO Consultant at …
3 months, 3 weeks ago
Standing Out in Enterprise SEO: Building Creative In-House Teams
Episode 1762
Enterprise companies struggle to differentiate content from 50+ competitors doing identical strategies. Patrick Stox, Technical SEO at Ahrefs with pr…
3 months, 3 weeks ago
Differentiating Enterprise SEO Content & Teams
Episode 1761
Enterprise teams struggle to differentiate content in saturated markets. Patrick Stox, Technical SEO Consultant at Ahrefs with expertise scaling sear…
3 months, 3 weeks ago
Building a High-Impact Enterprise SEO Team
Episode 1760
Enterprise teams struggle with building effective in-house SEO programs from scratch. Patrick Stox, Technical SEO at Ahrefs with extensive experience…
3 months, 3 weeks ago
Protecting SEO Budgets in a GEO Era
Episode 1759
SEO budget allocation faces unprecedented pressure as businesses shift resources to GEO initiatives. Patrick Stox, Technical SEO at Ahrefs with exten…
3 months, 3 weeks ago
Ahref's State of SEO
Episode 1758
Enterprise SEO teams waste 60% of their time on manual technical fixes. Patrick Stox, Product Advisor at Ahrefs with 20+ years optimizing enterprise …
3 months, 3 weeks ago