Podcast Episodes
Back to Search
Leading When Success No Longer Fits and Creating New Paths
Episode 1851
AI is reshaping careers across digital marketing, leaving professionals questioning their relevance. Jennifer Doty, former Fortune 100 VP and current…
3 months, 3 weeks ago
One piece of advice for the next 12 months
Episode 1849
Enterprise teams waste 53% of go-to-market spend because buyer journeys have fundamentally changed in the AI era. Liza Adams, AI advisor and go-to-ma…
3 months, 3 weeks ago
This should be redesigned immediately with AI
Episode 1848
Enterprise marketing teams waste 53% of their go-to-market spend chasing outdated buyer behaviors. Liza Adams, AI Advisor and Go-to-Market Strategist…
3 months, 4 weeks ago
The most important leadership skill you can master in AI Marketing?
Episode 1847
Go-to-market efficiency has declined from 78% to 47%. Liza Adams, AI Advisor and Go-to-Market Strategist at GrowthPath Partners, brings 25+ years of …
3 months, 4 weeks ago
One thing marketers still misunderstand about AI
Episode 1846
Enterprise marketers struggle with AI visibility despite 47% go-to-market efficiency decline. Liza Adams, AI advisor and go-to-market strategist at G…
4 months ago
The most important human connection with customers and prospects
Episode 1845
Enterprise marketers struggle with declining go-to-market efficiency—now just 47% effective. Liza Adams, AI advisor and former CMO at major tech comp…
4 months ago
The Evolution from SEO to GEO for Modern Marketers
Episode 1844
AI search has fundamentally altered buyer behavior, with 47% of go-to-market spending now yielding diminished returns. Liza Adams, AI Advisor and Go-…
4 months ago
If you had to focus on one thing for AI visibility, what would it be?
Episode 1843
80% of sources cited by AI systems don't appear in Google's top results. Karl Kleinschmidt, founder at Data Marketing Group and 18-year SEO veteran, …
4 months ago
A big mistake companies make with AI-generated content
Episode 1842
80% of AI-cited sources don't appear in Google's top results. Karl Kleinschmidt, founder of Data Marketing Group and 18-year SEO veteran, shares how …
4 months ago
One signal that matters more in AI search than Google
Episode 1841
80% of AI-cited sources don't appear in Google's top results. Karl Kleinschmidt, founder of Data Marketing Group with 18 years of SEO experience, sha…
4 months, 1 week ago