Podcast Episodes
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The biggest misconception SEOs still have about brand mentions and AI search
Episode 1809
73% of marketers still lack clear attribution for AI-driven brand mentions. Rahul Jain from Noble demonstrates how enterprise marketing leaders are a…
11 hours ago
AI search traffic barely shows up in analytics today, so why invest?
Episode 1808
Most marketing leaders delay AI search optimization due to limited attribution visibility in current analytics. Rahul Jain from Noble demonstrates ho…
1 day, 11 hours ago
Pitch to a marketing leader who says they’ll wait until AI attribution is clearer
Episode 1807
Marketing leaders who delay AI attribution strategies risk falling behind competitors by 12+ months. Rahul Jain from Noble demonstrates how enterpris…
2 days, 11 hours ago
How to automate brand mentions for AI Search
Episode 1806
AI search attribution remains unclear for 87% of marketing teams despite rapid adoption. Rahul Jain from Noble demonstrates how brands can't afford t…
3 days, 11 hours ago
What’s the scrappiest tool you’ve built?
Episode 1805
73% of enterprise SEO teams lack custom data analysis capabilities. Celeste Gonzalez, SEO Testing Director at RicketyRoo and founder of the LA SEO Me…
1 week ago
The behavior metric you should trust more than rankings
Episode 1804
Session recordings reveal user behavior patterns that rankings can't capture. Celeste Gonzalez from RicketyRoo demonstrates how enterprise SEOs can l…
1 week, 1 day ago
One data source most SEOs are still underusing
Episode 1803
Most SEOs ignore session recordings despite having access. Celeste Gonzalez from RicketyRoo demonstrates how behavioral data reveals conversion gaps …
1 week, 2 days ago
Connecting Search and Social
Episode 1802
Session recordings reveal user behavior that rankings can't capture. Celeste Gonzalez from RicketyRoo demonstrates how enterprise SEOs can leverage e…
1 week, 3 days ago
One metric every ecommerce team should stop using
Episode 1801
E-commerce teams waste resources tracking 300 million product variants when only top performers drive revenue. Katie Moro, Director of Managed Servic…
1 week, 6 days ago
The surprising thing about how AI is changing product discovery
Episode 1800
AI agents are reshaping product discovery for 2.2 trillion monthly products. Katie Moro, Director of Managed Services at Productsup, brings 15 years …
2 weeks ago