Podcast Episodes

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Onsite vs offsite as AI search continues to drive change
Onsite vs offsite as AI search continues to drive change

Episode 1930

Off-site signals now outweigh on-site control in AI search. Siiri Lee, Senior Director of Global Direct-to-Consumer at MANSCAPED, brings two decades …

17 hours ago

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Who owns AI discovery?
Who owns AI discovery?

Episode 1929

AI is changing the way people discover information online—and SEO is no longer the responsibility of just one team. This episode explores the future …

1 day, 15 hours ago

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Will structured product feeds become more or less important to AI search?
Will structured product feeds become more or less important to AI search?

Episode 1928

Structured data specialization will separate winners from also-rans in AI search. Alex Sherman, co-founder and CEO of Bluefish AI, brings that perspe…

4 days, 5 hours ago

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Will search marketers spend more time optimizing for humans or AI agents?
Will search marketers spend more time optimizing for humans or AI agents?

Episode 1927

The SEO versus AEO debate misses the point entirely. Alex Sherman, co-founder and CEO of Bluefish AI, previously built and sold PromoteIQ to Microsof…

4 days, 17 hours ago

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The source of information that will become more important to AI search
The source of information that will become more important to AI search

Episode 1926

Brand data will define AI search visibility next year. Alex Sherman, co-founder and CEO of Bluefish AI, previously built and sold PromoteIQ to Micros…

5 days, 17 hours ago

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The biggest mistake brands make when trying to correct inaccurate information in AI search
The biggest mistake brands make when trying to correct inaccurate information in AI search

Episode 1925

Most brands fight AI inaccuracies in the wrong place. Alex Sherman, co-founder and CEO of Bluefish AI and former co-founder of PromoteIQ (acquired by…

6 days, 17 hours ago

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How Brands Build Trust & Visibility in AI Search
How Brands Build Trust & Visibility in AI Search

Episode 1924

Roughly 20% of AI search responses contain factual inaccuracies. Alex Sherman, co-founder and CEO of Bluefish, an AI accuracy and visibility platform…

1 week ago

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One mistake companies make when introducing AI to their organization
One mistake companies make when introducing AI to their organization

Episode 1923

Blomma makes career support accessible to everyone, breaking down barriers that have traditionally limited who gets access to quality career guidance…

1 week, 6 days ago

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How will AI transform entry level roles?
How will AI transform entry level roles?

Episode 1922

AI proficiency now determines entry-level career trajectory. Silvia Oviedo López, Co-founder and CEO of Blomma who previously led global content disc…

2 weeks ago

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Scaling teams, culture and product in the era of AI
Scaling teams, culture and product in the era of AI

Episode 1921

Enterprise coaching at scale demands more than generic AI advice. Silvia Oviedo López, Co-founder and CEO of Blomma and former leader of 1,500-person…

2 weeks, 1 day ago

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