Podcast Episodes
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The biggest misconception about AI bidding
Episode 1893
Advertisers optimize for metrics that disguise the truth. Chester Scott, Chief Strategy Officer at Lunio, explains why ROAS—the North Star metric for…
15 hours ago
One thing marketers trust too much
Episode 1892
Clicks and ROAS remain the industry's most trusted—and most misleading—metrics. Chester Scott, Chief Strategy Officer at Lunio, explains why the Nort…
1 day, 15 hours ago
What's the most overrated marketing metric today?
Episode 1891
Click optimization remains fundamentally compromised as a performance marker. Chester Scott, Chief Strategy Officer at Lunio, challenges the metrics …
2 days, 15 hours ago
How Bad Data Corrupts AI Bidding and CAC Performance
Episode 1890
Up to 60% of paid clicks provide zero conversion value. Chester Scott, Chief Strategy Officer at Lunio, explains why clicks and ROAS both distort per…
3 days, 15 hours ago
Ecommerce teams will wish they started doing this earlier
Episode 1889
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why AI crawlers lag Google by …
1 week ago
The infrastructure investment every retailer should make today
Episode 1888
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why heavy JavaScript rendering…
1 week, 1 day ago
Product content vs product feeds
Episode 1887
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, explains why exploding product portfolios …
1 week, 2 days ago
One AI search trend retailers are overreacting to
Episode 1886
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why LLM crawlers—decades behin…
1 week, 3 days ago
The most overrated ecommerce SEO metric today
Episode 1885
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why indexation—not content qua…
1 week, 4 days ago
How AI Search Is Reshaping Retail Media and Discovery
Episode 1884
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, analyzes AI search readiness across retail…
1 week, 5 days ago