Podcast Episodes
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In five years will we still be talking about SEO rankings?
Episode 1920
SEO rankings may soon become invisible metrics behind AI-driven recommendations. Jason Lax, senior SEO and AI expert at SAP with nearly two decades i…
2 weeks, 3 days ago
One thing every enterprise SEO team should start doing this year
Episode 1919
Only 34% of AI model citations align with brand-recommended positioning today. Jason Lax, senior SEO and AI expert at SAP, brings nearly two decades …
2 weeks, 4 days ago
One SEO metric teams rely on too much
Episode 1918
Sessions and visits mislead teams as AI absorbs informational search intent. Jason Lax, senior SEO and AI expert at SAP with nearly two decades of se…
2 weeks, 5 days ago
Which AI search platform are marketers paying the least attention to today?
Episode 1917
Marketers routinely misjudge which AI platforms their actual audience uses. Jason Lax, senior SEO and AI expert at SAP with nearly two decades in sea…
2 weeks, 6 days ago
The biggest misconception marketers still have about AI search
Episode 1916
76% of marketers still treat AI search as a separate content channel. Jason Lax, senior SEO and AI expert at SAP, argues this misconception is costin…
3 weeks ago
Why SEO Rankings No Longer Drive Purchase Decisions
Episode 1915
Rankings no longer predict whether buyers choose your brand. Jason Lax, senior SEO and AI expert at SAP, has spent nearly two decades building the co…
3 weeks, 1 day ago
The prediction about search that turned out to be right
Episode 1914
Google's shift toward "agentic everything" will redefine how search assistants act on users' behalf. Tasia Custode, founder and CEO of Brio Media, br…
3 weeks, 3 days ago
The most exiting emerging AI feature
Episode 1913
AI-generated video content is evolving beyond short, generic clips. Tasia Custode of Brio Media examines the trajectory of multimodal AI video genera…
3 weeks, 4 days ago
Creator advice that still resonates today
Episode 1912
Creator consistency separates thriving channels from abandoned ones. Tasia Custode, founder and CEO of Brio Media, breaks down why sustainable conten…
3 weeks, 5 days ago
This was the best discontinued Google product
Episode 1911
The transcript provided only contains the opening icebreaker exchange (Jordan asking about a discontinued Google product, Tasia answering "Google Rea…
3 weeks, 6 days ago