Podcast Episodes
Back to Search
Is the quality of traffic different today for local businesses?
Episode 1883
Local pack ads grew from 1% to 22% of tracked searches. Joy Hawkins, owner and president of Sterling Sky, brings nearly two decades studying local re…
2 weeks, 3 days ago
What data should businesses really be showing on their website?
Episode 1882
Local pack ads jumped from 1% to 22% of tracked searches. Joy Hawkins, owner and president of Sterling Sky, brings nearly two decades of local search…
2 weeks, 4 days ago
How Local SEO is Evolving in AI Discovery
Episode 1881
Local pack ads grew from 1% to 22% of tracked searches. Joy Hawkins, owner and president of Sterling Sky, has led over 1,000 local SEO tests across n…
2 weeks, 5 days ago
The one thing companies should focus on over the next 12 months
Episode 1880
Most AI initiatives stall in experimentation mode. Dr. Fern Halper, VP and Senior Research Director for Advanced Analytics at TDWI and founder of the…
3 weeks, 2 days ago
What worries you most about AI adoption right now?
Episode 1879
Most enterprises remain stuck in AI experimentation mode. Dr. Fern Halper, VP and Senior Research Director for Advanced Analytics at TDWI and founder…
3 weeks, 3 days ago
The biggest misconception executives have about AI readiness
Episode 1878
Most companies mistake buying AI tools for AI readiness. Dr. Fern Halper, VP and Senior Research Director for Advanced Analytics at TDWI and founder …
3 weeks, 4 days ago
Why Many Companies still aren’t Ready for AI Adoption
Episode 1877
Most AI initiatives stall in experimentation mode. Dr. Fern Halper, VP and Senior Research Director for Advanced Analytics at TDWI and founder of the…
3 weeks, 5 days ago
Will storytelling become more important or less important over the next five years?
Episode 1876
AI content has collapsed the distance between bad and passable. David Ebner, President and founder of Content Workshop and Chatter AI, brings 13 year…
4 weeks ago
One thing every brand needs to develop a stronger point of view
Episode 1875
Informational content is being absorbed by AI Overviews, leaving brands to compete on differentiation. David Ebner, President and Founder of Content …
4 weeks, 1 day ago
One marketing metric people pay too much attention to
Episode 1874
AI content collapses the gap between passable and genuinely valuable. David Ebner, President and Founder of Content Workshop and Chatter, applies 13 …
4 weeks, 2 days ago