Podcast Episodes
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Best way to segment a catalog for AI platforms
Episode 1799
AI platforms require strategic catalog segmentation to maximize performance outcomes. Katie Moro, Director of Managed Services at Productsup, shares …
2 weeks, 1 day ago
The biggest mistake brands make when they try to be “AI commerce ready”
Episode 1798
E-commerce brands waste millions exposing entire product catalogs to AI platforms. Katie Moro, Director of Managed Services at Productsup, manages 2.…
2 weeks, 2 days ago
Using SEO principles to optimize product feed visibility
Episode 1797
E-commerce brands waste billions on unfocused product feeds sent to AI platforms. Katie Moro, Director of Managed Services at Productsup, manages 2.2…
2 weeks, 3 days ago
A technical issue that quietly destroys enterprise performance
Episode 1796
Enterprise sites lose millions in revenue when LLM crawlers access proprietary data indiscriminately. Kaspar Szymanski, Senior Director at SearchBrot…
2 weeks, 6 days ago
Blocking LLMs from proprietary data?
Episode 1795
Enterprise websites face critical decisions about LLM data access and proprietary content protection. Kaspar Szymanski, senior director at SearchBrot…
3 weeks ago
The worst SEO myth in the industry
Episode 1794
Enterprise teams waste resources blocking AI crawlers from already-public content. Kaspar Szymanski, Senior Director at SearchBrothers and former Goo…
3 weeks, 1 day ago
The most important data source for enterprise SEO teams in 2026
Episode 1793
Enterprise teams face critical decisions about protecting proprietary data from LLM crawling. Kaspar Szymanski, Senior Director at SearchBrothers and…
3 weeks, 2 days ago
Why FOMO is bad for SEO
Episode 1792
Enterprise teams struggle with AI data protection decisions daily. Kaspar Szymanski, Senior Director at SearchBrothers and former Google Search Team …
3 weeks, 3 days ago
How AI is changing SEO org structure
Episode 1791
Enterprise SEO teams face unprecedented organizational restructuring as AI transforms search workflows. Kristin Tynski, SVP of Creative and Co-founde…
3 weeks, 6 days ago
Should review platforms be worried about their long-term relevance?
Episode 1790
Enterprise SEO teams struggle to adapt content strategies for AI-driven search transformation. Kristin Tynski, SVP of Creative and co-founder at Frac…
4 weeks ago