Podcast Episodes
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One Google Workspace feature everyone underuses
Episode 1910
Content teams lose brand voice consistency across collaborative drafts. Tasia Custode, founder and CEO of Brio Media, breaks down an underused capabi…
4 weeks ago
How Creators Are Adapting to Google's Search Changes
Episode 1909
YouTube view-to-subscriber ratios are declining as AI search expands into video. Tasia Custode, Founder and CEO of Brio Media, has published content …
4 weeks, 1 day ago
What AEO strategies are not working today?
Episode 1908
Most AEO strategies fail without strong SEO fundamentals in place. Jenna Hannon, founder and CEO of Hatter and former early marketing hire at Uber Ea…
1 month ago
What's one marketing fundamental that AI will never replace?
Episode 1907
Programmatic AI content strategies are already failing marketers. Jenna Hannon, founder and CEO of Hatter and former first marketing hire at Uber Eat…
1 month ago
The advantage of a traditional product marketing background?
Episode 1906
Broad keyword targeting is quietly undermining AI search visibility. Jenna Hannon, founder and CEO of Hatter and former first marketing hire at Uber …
1 month ago
One SEO habit marketers should stop doing
Episode 1905
AI search visibility now hinges on fundamentals most brands abandoned years ago. Jenna Hannon, founder and CEO of Hatter and former first marketing h…
1 month ago
What's the biggest misconception about AEO today?
Episode 1904
Most SEOs assume AI visibility requires an omnichannel content spread. Jenna Hannon, founder and CEO of Hatter, scaled Uber Eats as one of its first …
1 month ago
Separating AEO Expertise From Search Marketing Hype
Episode 1903
Only one-third of Google searches now click through to the open web. Jenna Hannon, founder and CEO of Hatter and former product marketing lead at Ube…
1 month ago
Advice for your ecommerce team
Episode 1902
AI platforms increasingly reward customer-focused product content over technical specifications. Lucas Tieleman, co-founder and CEO of Optiversal and…
1 month, 1 week ago
An SEO tactic marketers should stop doing
Episode 1901
Volume-based keyword content is quietly undermining search performance. Lucas Tieleman, CEO and co-founder of Optiversal, has helped major enterprise…
1 month, 1 week ago