Podcast Episodes
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The most important metric in your SEO dashboard
Episode 1769
Enterprise SEO teams struggle to identify which metrics actually drive AI visibility. Thomas Peham, CEO of Otterly.AI, shares how his team achieved m…
1 month, 3 weeks ago
One signal that AI models pick up on (but marketers rarely optimize for)
Episode 1768
Only 23% of AI-generated responses include clickable links to source websites. Thomas Peham, CEO and co-founder of Otterly AI, demonstrates how his p…
1 month, 3 weeks ago
Should brands care more about being linked or mentioned?
Episode 1767
Wikipedia pages remain underutilized by enterprise brands despite their AI model influence. Thomas Peham, CEO and co-founder of Otterly AI, shares ho…
1 month, 4 weeks ago
Lessons from AI startup mistakes
Episode 1766
AI-generated responses prioritize brand mentions over traditional link citations for business impact. Thomas Peham, CEO and co-founder of Otterly.AI,…
1 month, 4 weeks ago
The biggest myth about AI search visibility
Episode 1765
Enterprise AI search visibility faces a 70% misconception rate among SEO teams. Thomas Peham, CEO and co-founder of Otterly.AI, shares insights from …
1 month, 4 weeks ago
How AI search is reshaping visibility: from rankings to mentions
Episode 1764
AI search responses prioritize brand mentions over traditional link citations. Thomas Peham, CEO and co-founder of Otterly AI, demonstrates how brand…
2 months ago
Building High-Impact Enterprise SEO Teams: Creative Roles & Personal Branding SEO
Episode 1763
Enterprise SEO teams require strategic role allocation beyond traditional technical and content functions. Patrick Stox, Technical SEO Consultant at …
2 months ago
Standing Out in Enterprise SEO: Building Creative In-House Teams
Episode 1762
Enterprise companies struggle to differentiate content from 50+ competitors doing identical strategies. Patrick Stox, Technical SEO at Ahrefs with pr…
2 months ago
Differentiating Enterprise SEO Content & Teams
Episode 1761
Enterprise teams struggle to differentiate content in saturated markets. Patrick Stox, Technical SEO Consultant at Ahrefs with expertise scaling sear…
2 months ago
Building a High-Impact Enterprise SEO Team
Episode 1760
Enterprise teams struggle with building effective in-house SEO programs from scratch. Patrick Stox, Technical SEO at Ahrefs with extensive experience…
2 months ago