Podcast Episodes
Back to Search
SEO Forecasting Made Simple
Episode 1673
80% of consumers now rely on zero-click results, reducing organic traffic by 15-25% even when visibility increases. Lindsie Nelson, VP of SEO at Symphonic Digital, manages SEO strategy for an agency …
Published on 1 month, 3 weeks ago
Strategy for managing stakeholders with the shifts in the search industry
Episode 1672
Enterprise SEO teams struggle to align stakeholders during AI-driven search transformation. AJ Ghergich from Botify shares proven frameworks for managing organizational change as search evolves from …
Published on 1 month, 3 weeks ago
One word that defines the evolving connection between retail SEO teams and AI engineers
Episode 1671
AI now represents a dominant customer consuming product content at enterprise scale. AJ Ghergich from Botify brings extensive experience helping major retailers navigate AI-driven search transformati…
Published on 1 month, 4 weeks ago
Optimizing product content specifically for AI summarization?
Episode 1670
AI now processes 60% of search queries before users see results. AJ Ghergich from Botify brings enterprise-level insights from optimizing content for AI consumption across major e-commerce platforms.…
Published on 1 month, 4 weeks ago
Will traditional rank tracking become obsolete for retail brands within two years?
Episode 1669
Traditional rank tracking lost reliability for retail brands on September 10th, 2024. AJ Ghergich from Botify, working with the world's largest box retailers, presents data proving rank tracking sign…
Published on 2 months ago
How will retail search behaviors shift over the next 18 months?
Episode 1668
AI shopping assistants will transform retail search within 18 months. AJ Ghergich from Botify, who advises enterprise leaders on search transformation, predicts this Black Friday represents the last …
Published on 2 months ago
How AI is becoming the new front door for retail
Episode 1667
AI search referrals to US retail sites surged 1,300% during the 2024 holiday season. AJ Ghergich, Global VP at Botify, brings enterprise-level expertise in helping major retailers navigate the shift …
Published on 2 months ago
The game plan for eCommerce SEO
Episode 1666
Enterprise eCommerce sites struggle with SEO governance implementation across multiple teams and technical systems. Petra Kis-Herczegh, freelance SEO consultant and creator of the Enterprise SEO cour…
Published on 2 months ago
The state of enterprise SEO is _____ ?
Episode 1665
Enterprise SEO governance frameworks require strategic balance between structure and flexibility. Petra Kis-Herczegh, freelance SEO consultant and creator of a comprehensive Enterprise SEO course, ex…
Published on 2 months ago
Will the structure of enterprise SEO teams evolve?
Episode 1664
Enterprise SEO teams face critical decisions about AI search integration. Petra Kis-Herczegh, freelance SEO consultant and creator of a comprehensive Enterprise SEO course, argues that SEOs are best …
Published on 2 months ago