Podcast Episodes
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What's the most overrated marketing metric today?
Episode 1891
Click optimization remains fundamentally compromised as a performance marker. Chester Scott, Chief Strategy Officer at Lunio, challenges the metrics …
1 month, 3 weeks ago
How Bad Data Corrupts AI Bidding and CAC Performance
Episode 1890
Up to 60% of paid clicks provide zero conversion value. Chester Scott, Chief Strategy Officer at Lunio, explains why clicks and ROAS both distort per…
1 month, 3 weeks ago
Ecommerce teams will wish they started doing this earlier
Episode 1889
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why AI crawlers lag Google by …
1 month, 4 weeks ago
The infrastructure investment every retailer should make today
Episode 1888
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why heavy JavaScript rendering…
2 months ago
Product content vs product feeds
Episode 1887
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, explains why exploding product portfolios …
2 months ago
One AI search trend retailers are overreacting to
Episode 1886
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why LLM crawlers—decades behin…
2 months ago
The most overrated ecommerce SEO metric today
Episode 1885
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why indexation—not content qua…
2 months ago
How AI Search Is Reshaping Retail Media and Discovery
Episode 1884
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, analyzes AI search readiness across retail…
2 months ago
Is the quality of traffic different today for local businesses?
Episode 1883
Local pack ads grew from 1% to 22% of tracked searches. Joy Hawkins, owner and president of Sterling Sky, brings nearly two decades studying local re…
2 months, 1 week ago
What data should businesses really be showing on their website?
Episode 1882
Local pack ads jumped from 1% to 22% of tracked searches. Joy Hawkins, owner and president of Sterling Sky, brings nearly two decades of local search…
2 months, 1 week ago