Podcast Episodes
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Integrating email marketing data into your search strategy
Episode 1683
Email marketing data remains underutilized for search optimization despite proven performance correlations. Patrick McKenna from DMi Partners shares how enterprise teams can leverage cross-channel in…
Published on 1 month, 2 weeks ago
Invest more in email automation or expanding affiliate programs?
Episode 1682
Email marketing's connection to search performance faces unprecedented disruption as LLMs reshape user behavior. Patrick McKenna from DMi Partners discusses how traditional SEO data extraction method…
Published on 1 month, 2 weeks ago
The evolving link between email marketing and search visibility
Episode 1681
Email marketing drives 25% more organic traffic when properly integrated with SEO strategies. Patrick McKenna from DMi Partners shares insights from managing integrated campaigns that consistently de…
Published on 1 month, 2 weeks ago
Are AI-generated email subject lines a trend or trash?
Episode 1680
Email marketing faces declining open rates as AI-generated subject lines flood inboxes. Patrick McKenna from DMi Partners advocates for AI-assisted email creation while maintaining brand authenticity…
Published on 1 month, 2 weeks ago
Will email marketing will outperform paid search ROI over the next 12 months?
Episode 1679
AI-powered email campaigns achieved 50% higher open rates in 2025. Patrick McKenna, CEO at DMI Partners with 22 years of digital marketing experience, reveals how AI transforms email personalization …
Published on 1 month, 2 weeks ago
AI-Powered Email Tactics for Smarter Engagement & Search Synergy
Episode 1678
Email marketing drives 42% higher ROI than other digital channels, yet most campaigns underperform. Patrick McKenna from DMi Partners shares proven AI-enhanced email strategies that have improved cli…
Published on 1 month, 2 weeks ago
What are the essential data points B to B players should be mindfull of?
Episode 1677
B2B companies struggle to prove SEO ROI beyond basic traffic metrics. Lindsie Nelson, VP of SEO at Symphonic Digital, shares proven frameworks for measuring search success in complex sales cycles whe…
Published on 1 month, 3 weeks ago
What's the most overrated SEO metric in 2025?
Episode 1676
Enterprise SEO teams are overvaluing traffic metrics in 2025. Lindsie Nelson, VP of SEO at Symphonic Digital, explains why traditional traffic obsession misses business impact and how AI visibility t…
Published on 1 month, 3 weeks ago
Should you kill a blog because AI overviews is taking up the traffic?
Episode 1675
80% of consumers now rely on zero-click results, reducing organic traffic by 25% despite maintained visibility. Lindsie Nelson, VP of SEO at Symphonic Digital, manages SEO strategy for an agency over…
Published on 1 month, 3 weeks ago
Name one technology that has become useless for this AI era.
Episode 1674
80% of consumers now rely on zero-click results, reducing organic web traffic by 15-25%. Lindsay Nelson, VP of SEO at Symphonic Digital, manages performance strategies across 300 enterprise clients w…
Published on 1 month, 3 weeks ago