Podcast Episodes
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An SEO tactic marketers should stop doing
Episode 1901
Volume-based keyword content is quietly undermining search performance. Lucas Tieleman, CEO and co-founder of Optiversal, has helped major enterprise…
1 month, 1 week ago
The biggest misconception about AI search today
Episode 1900
Two identical searches now return different results across AI platforms, upending ranking logic.
Lucas Tieleman, co-founder and CEO of Optiversal and …
1 month, 2 weeks ago
Why AEO Starts With Better SEO Fundamentals
Episode 1899
AI Overviews now appear in 40% of Google searches, up from 6% in six months. Lucas Tieleman, co-founder of Optiversal, helps enterprise retailers tur…
1 month, 2 weeks ago
One thing AI still can't do well
Episode 1898
AI agents still can't replicate implicit, high-frequency human communication around company strategy. Thenuka Karunaratne, founder of sunbeam, the au…
1 month, 2 weeks ago
One SEO skill everyone should be learning today
Episode 1897
AI can't fully replace product intuition in SEO. Thenuka Karunaratne, founder of sunbeam and daydream, built an autonomous SEO agent and an AI-native…
1 month, 2 weeks ago
The most overrated AI SEO tactic right now
Episode 1896
73% of organic click-through rate now goes to zero-click AI results. Thenuka Karunaratne, founder of sunbeam (autonomous SEO agent) and daydream (AI-…
1 month, 3 weeks ago
How Autonomous SEO Agents Are Replacing Traditional SEO Work
Episode 1895
AI agents now autonomously execute full SEO workflows, not just tasks. Thenuka Karunaratne, CEO and co-founder of Sunbeam and Daydream, raised $20M+ …
1 month, 3 weeks ago
One signal every marketer should pay more attention to
Episode 1894
Click optimization rewards a fundamentally compromised signal. Chester Scott, Chief Strategy Officer at Lunio, dismantles the two metrics most market…
1 month, 3 weeks ago
The biggest misconception about AI bidding
Episode 1893
Advertisers optimize for metrics that disguise the truth. Chester Scott, Chief Strategy Officer at Lunio, explains why ROAS—the North Star metric for…
1 month, 3 weeks ago
One thing marketers trust too much
Episode 1892
Clicks and ROAS remain the industry's most trusted—and most misleading—metrics. Chester Scott, Chief Strategy Officer at Lunio, explains why the Nort…
1 month, 3 weeks ago