Podcast Episodes
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Protecting SEO Budgets in a GEO Era
Episode 1759
SEO budget allocation faces unprecedented pressure as businesses shift resources to GEO initiatives. Patrick Stox, Technical SEO at Ahrefs with exten…
2 months ago
Ahref's State of SEO
Episode 1758
Enterprise SEO teams waste 60% of their time on manual technical fixes. Patrick Stox, Product Advisor at Ahrefs with 20+ years optimizing enterprise …
2 months ago
Best new media for more visibility in AI platforms
Episode 1756
Enterprise buyers increasingly struggle with AI-powered research complexity. Tim Sanders, Chief Innovation Officer at G2, leverages insights from ove…
2 months, 1 week ago
The most underrated signal brands should optimize for
Episode 1755
G2's data reveals enterprise buyers increasingly rely on AI-powered search for software decisions. Tim Sanders, Chief Innovation Officer at G2, overs…
2 months, 1 week ago
Can AI visibility ever hurt a brand’s conversion funnel?
Episode 1754
Enterprise buyers research software through AI 13 times more than traditional search. Tim Sanders, Chief Innovation Officer at G2, oversees buyer beh…
2 months, 1 week ago
Changing one common B2B GTM assumption about discovery
Episode 1753
85% of B2B buyers now use AI search before vendor contact. Tim Sanders, Chief Innovation Officer at G2, oversees buyer behavior analysis for over 100…
2 months, 1 week ago
One buyer insight from G2’s dataset that most surprises marketing teams
Episode 1752
G2's dataset reveals 70% of enterprise buyers now expect AI-optimized content discovery. Tim Sanders, Chief Innovation Officer at G2, oversees buyer …
2 months, 1 week ago
G2 data: 1/2 of global software buyers now start search on AI chatbots instead of Google(71% jump since Apr); AI search is killing “Google first” era; Companies must rethink visibility in LLM-first era; Workplace adoption is consolidating around AI giants
Episode 1751
79% of global B2B buyers say AI search has changed research habits. Tim Sanders, Chief Innovation Officer at G2, oversees insights from 100+ million …
2 months, 2 weeks ago
Optimizing for Google vs AI search
Episode 1750
Enterprise SEO teams struggle to prove ROI amid constant algorithmic changes. Will Critchlow, CEO at SearchPilot, has built the leading SEO A/B testi…
2 months, 2 weeks ago
Does SEO tool consolidation help or hurt enterprise teams?
Episode 1749
Enterprise SEO teams struggle with proving testing ROI and implementation challenges. Will Critchlow, CEO at SearchPilot, built the leading SEO A/B t…
2 months, 2 weeks ago