Podcast Episodes
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Building a company on testing vs consulting
Episode 1748
Over half of US searches now end without a click, fundamentally changing how SEO performance is measured. Will Critchlow, CEO of SearchPilot, leads t…
2 months, 2 weeks ago
Biggest shock about how LLMs rank content
Episode 1747
LLMs fundamentally changed how search algorithms evaluate content quality and relevance. Will Critchlow, CEO at SearchPilot, has built the industry's…
2 months, 2 weeks ago
SEO “best practice” that's debunked through testing
Episode 1746
Over half of US searches now end without clicks to websites. Will Critchlow, CEO at SearchPilot, has built the industry's first GEO testing platform …
2 months, 2 weeks ago
SearchPilot’s Biggest Launch Yet: The Future of SEO Testing
Episode 1745
Over half of all US searches now end without a click, fundamentally changing how SEO performance is measured. Will Critchlow, CEO at SearchPilot, lea…
2 months, 3 weeks ago
Which overlooked metric makes the case for generative search investment?
Episode 1744
Third-party sites capture traffic by explaining what brands actually do. John Vantine, Director of SEO at GoodRx, has built cross-functional generati…
2 months, 3 weeks ago
The most important signal to guide content updates
Episode 1743
Google's AI overviews now appear for 90% of informational queries. John Vantine, Director of SEO at GoodRx, has built cross-functional frameworks tha…
2 months, 3 weeks ago
One hire you’d recommend every in-house SEO make
Episode 1742
Content updates drive measurable traffic recovery for enterprise SEO teams. John Vantine, Director of SEO at GoodRx, has built cross-functional frame…
2 months, 3 weeks ago
SEO tactic people think involves AI but it really doesn’t
Episode 1740
Most SEO teams lack dedicated product-focused roles despite technical implementation challenges. John Vantine, Director of SEO at GoodRx, has built c…
2 months, 3 weeks ago
One page type should be analyzing more closely when tracking AI-driven traffic
Episode 1739
Enterprise SEO teams struggle to optimize for AI-driven traffic patterns. John Vantine, Director of SEO at GoodRx, has built a cross-functional gener…
2 months, 3 weeks ago
SEO Impact in a Product-Driven Enterprise
Episode 1738
Google's AI Overviews now appear in 90% of informational queries. John Vantine, Director of SEO at GoodRx, has built cross-functional frameworks that…
2 months, 3 weeks ago