Podcast Episodes
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Biggest shock about how LLMs rank content
Episode 1747
LLMs fundamentally changed how search algorithms evaluate content quality and relevance. Will Critchlow, CEO at SearchPilot, has built the industry's…
4 months, 1 week ago
SEO “best practice” that's debunked through testing
Episode 1746
Over half of US searches now end without clicks to websites. Will Critchlow, CEO at SearchPilot, has built the industry's first GEO testing platform …
4 months, 1 week ago
SearchPilot’s Biggest Launch Yet: The Future of SEO Testing
Episode 1745
Over half of all US searches now end without a click, fundamentally changing how SEO performance is measured. Will Critchlow, CEO at SearchPilot, lea…
4 months, 1 week ago
Which overlooked metric makes the case for generative search investment?
Episode 1744
Third-party sites capture traffic by explaining what brands actually do. John Vantine, Director of SEO at GoodRx, has built cross-functional generati…
4 months, 1 week ago
The most important signal to guide content updates
Episode 1743
Google's AI overviews now appear for 90% of informational queries. John Vantine, Director of SEO at GoodRx, has built cross-functional frameworks tha…
4 months, 1 week ago
One hire you’d recommend every in-house SEO make
Episode 1742
Content updates drive measurable traffic recovery for enterprise SEO teams. John Vantine, Director of SEO at GoodRx, has built cross-functional frame…
4 months, 1 week ago
SEO tactic people think involves AI but it really doesn’t
Episode 1740
Most SEO teams lack dedicated product-focused roles despite technical implementation challenges. John Vantine, Director of SEO at GoodRx, has built c…
4 months, 2 weeks ago
One page type should be analyzing more closely when tracking AI-driven traffic
Episode 1739
Enterprise SEO teams struggle to optimize for AI-driven traffic patterns. John Vantine, Director of SEO at GoodRx, has built a cross-functional gener…
4 months, 2 weeks ago
SEO Impact in a Product-Driven Enterprise
Episode 1738
Google's AI Overviews now appear in 90% of informational queries. John Vantine, Director of SEO at GoodRx, has built cross-functional frameworks that…
4 months, 2 weeks ago
What's the best advice you can give to professionals in SEO for 2026?
Episode 1737
Enterprise SEO teams are spending millions tracking AI visibility without proven ROI. Eli Schwartz, growth advisor who's driven millions in organic r…
4 months, 2 weeks ago