Podcast Episodes
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The biggest misconception about AI search
Episode 1820
85% of brand mentions now come from third-party sources, not your website. Kevin Indig, growth advisor to over 40 companies including G2, Ramp, and A…
5 months ago
Prioritizing AI over traditional search?
Episode 1819
85% of brand mentions now come from third-party sources, not your website. Kevin Indig, growth advisor to over 40 companies including G2, Ramp, and A…
5 months ago
One metric that every organic marketer should add to their dashboard
Episode 1818
85% of brand mentions now come from third-party sources, not your website. Kevin Indig, Growth Advisor to over 40 companies including G2, Ramp, and A…
5 months ago
Measurement & Attribution in Zero-Click
Episode 1817
85% of brand mentions now come from third-party sources, not your website. Kevin Indig, growth advisor to over 40 companies including G2, Ramp, and A…
5 months, 1 week ago
Will visibility continue to be the north star of measuring AI performance?
Episode 1816
53% of users don't return to Google AI mode after initial attempts, revealing a gap between AI search hype and actual behavior. Garrett Sussman, Dire…
5 months, 1 week ago
Will AI search continue to expand?
Episode 1815
iPullRank's clickstream research reveals 53% of users abandon Google AI mode after first use. Garrett Sussman, Director of Marketing at iPullRank, sh…
5 months, 1 week ago
The policy that we really want to see
Episode 1814
53% of users don't return to Google AI mode after initial attempts, revealing the gap between AI search hype and actual user behavior. Garrett Sussma…
5 months, 1 week ago
One practice that you should absolutely be using
Episode 1813
53% of users don't return to Google AI mode after initial attempts. Garrett Sussman, Director of Marketing at iPullRank, brings enterprise-level insi…
5 months, 1 week ago
The impact of AI Search on search behavior
Episode 1812
53% of users don't return to Google AI mode after initial attempts, revealing the gap between AI search hype and actual user behavior. Garrett Sussma…
5 months, 2 weeks ago
Why should somebody try Noble?
Episode 1811
Marketing leaders struggle to prove AI attribution ROI while competitors gain early advantages. Rahul Jain, CEO and co-founder at Noble, explains how…
5 months, 2 weeks ago