Podcast Episodes
Back to Search
How Google's AI-powered search results will evolve over the next 12 months
Episode 1605
Google's AI search results threaten organic traffic. Donna Donahue, SEO leader at Antylia Scientific, forecasts the evolution of zero-click environments over the next year. She emphasizes the critica…
Published on 4 months, 2 weeks ago
One word that describes the current state of E-E-A-T in AI Search
Episode 1604
E-E-A-T signals in AI search have become increasingly messy and unclear. Donna Donahue from Antylia Scientific shares how her quasi-YMYL company navigates Google's shifting expertise requirements. Sh…
Published on 4 months, 2 weeks ago
Is optimizing content specifically for AIO a trend or trash?
Episode 1603
AI overviews are reshaping SEO strategy. Donna Donahue from Antylia Scientific examines the trend of optimizing content specifically for AI-generated search results. She discusses how snippets have b…
Published on 4 months, 2 weeks ago
Will page speed be less important in AI Search?
Episode 1602
Will page speed matter in AI search? Donna Donahue from Antylia Scientific examines the evolving relationship between page speed and AI-driven search results. She argues that while technical performa…
Published on 4 months, 2 weeks ago
How to Demonstrate the ROI of SEO
Episode 1601
Demonstrating SEO ROI remains a persistent challenge for search professionals. Donna Donahue, SEO Manager at Antylia Scientific, shares her approach to cross-functional collaboration through effectiv…
Published on 4 months, 2 weeks ago
Game plan for navigating Google's helpful content updates
Episode 1600
Google's helpful content updates require a strategic response. Zak Ali, from Finder, shares his approach to realigning organizations around search priorities. He advocates for starting fresh by under…
Published on 4 months, 3 weeks ago
Long-form financial guides or interactive calculators?
Episode 1599
Long-form guides or interactive calculators? Zak Ali from Finder weighs in on resource allocation for personal finance sites. Interactive calculators emerge as the clear winner, offering users immedi…
Published on 4 months, 3 weeks ago
How will AI search impact the personal finance vertical over the next 18 months?
Episode 1598
AI search is transforming the personal finance vertical. Zak Ali from Finder explains how the landscape will shift in the next 18 months, with major finance apps achieving product parity while smalle…
Published on 4 months, 3 weeks ago
Will financial literacy content outperform comparison pages in 2025?
Episode 1597
Will financial literacy content outperform comparison pages in 2025? Zak Ali from Finder weighs in on the future of content strategy for financial services websites. He predicts LLMs will handle most…
Published on 4 months, 3 weeks ago
Optimizing financial content with SEO
Episode 1596
Financial SEO requires specialized knowledge in a highly competitive space. Zak Ali, US General Manager at Finder, shares how smaller publishers can compete against dominant players in the financial …
Published on 4 months, 3 weeks ago