Podcast Episodes
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Connecting Search and Social
Episode 1802
Session recordings reveal user behavior that rankings can't capture. Celeste Gonzalez from RicketyRoo demonstrates how enterprise SEOs can leverage e…
4 months ago
One metric every ecommerce team should stop using
Episode 1801
E-commerce teams waste resources tracking 300 million product variants when only top performers drive revenue. Katie Moro, Director of Managed Servic…
4 months ago
The surprising thing about how AI is changing product discovery
Episode 1800
AI agents are reshaping product discovery for 2.2 trillion monthly products. Katie Moro, Director of Managed Services at Productsup, brings 15 years …
4 months ago
Best way to segment a catalog for AI platforms
Episode 1799
AI platforms require strategic catalog segmentation to maximize performance outcomes. Katie Moro, Director of Managed Services at Productsup, shares …
4 months, 1 week ago
The biggest mistake brands make when they try to be “AI commerce ready”
Episode 1798
E-commerce brands waste millions exposing entire product catalogs to AI platforms. Katie Moro, Director of Managed Services at Productsup, manages 2.…
4 months, 1 week ago
Using SEO principles to optimize product feed visibility
Episode 1797
E-commerce brands waste billions on unfocused product feeds sent to AI platforms. Katie Moro, Director of Managed Services at Productsup, manages 2.2…
4 months, 1 week ago
A technical issue that quietly destroys enterprise performance
Episode 1796
Enterprise sites lose millions in revenue when LLM crawlers access proprietary data indiscriminately. Kaspar Szymanski, Senior Director at SearchBrot…
4 months, 1 week ago
Blocking LLMs from proprietary data?
Episode 1795
Enterprise websites face critical decisions about LLM data access and proprietary content protection. Kaspar Szymanski, senior director at SearchBrot…
4 months, 1 week ago
The worst SEO myth in the industry
Episode 1794
Enterprise teams waste resources blocking AI crawlers from already-public content. Kaspar Szymanski, Senior Director at SearchBrothers and former Goo…
4 months, 2 weeks ago
The most important data source for enterprise SEO teams in 2026
Episode 1793
Enterprise teams face critical decisions about protecting proprietary data from LLM crawling. Kaspar Szymanski, Senior Director at SearchBrothers and…
4 months, 2 weeks ago