Podcast Episodes
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Best new media for more visibility in AI platforms
Episode 1756
Enterprise buyers increasingly struggle with AI-powered research complexity. Tim Sanders, Chief Innovation Officer at G2, leverages insights from ove…
3 months, 4 weeks ago
The most underrated signal brands should optimize for
Episode 1755
G2's data reveals enterprise buyers increasingly rely on AI-powered search for software decisions. Tim Sanders, Chief Innovation Officer at G2, overs…
3 months, 4 weeks ago
Can AI visibility ever hurt a brand’s conversion funnel?
Episode 1754
Enterprise buyers research software through AI 13 times more than traditional search. Tim Sanders, Chief Innovation Officer at G2, oversees buyer beh…
4 months ago
Changing one common B2B GTM assumption about discovery
Episode 1753
85% of B2B buyers now use AI search before vendor contact. Tim Sanders, Chief Innovation Officer at G2, oversees buyer behavior analysis for over 100…
4 months ago
One buyer insight from G2’s dataset that most surprises marketing teams
Episode 1752
G2's dataset reveals 70% of enterprise buyers now expect AI-optimized content discovery. Tim Sanders, Chief Innovation Officer at G2, oversees buyer …
4 months ago
G2 data: 1/2 of global software buyers now start search on AI chatbots instead of Google(71% jump since Apr); AI search is killing “Google first” era; Companies must rethink visibility in LLM-first era; Workplace adoption is consolidating around AI giants
Episode 1751
79% of global B2B buyers say AI search has changed research habits. Tim Sanders, Chief Innovation Officer at G2, oversees insights from 100+ million …
4 months ago
Optimizing for Google vs AI search
Episode 1750
Enterprise SEO teams struggle to prove ROI amid constant algorithmic changes. Will Critchlow, CEO at SearchPilot, has built the leading SEO A/B testi…
4 months ago
Does SEO tool consolidation help or hurt enterprise teams?
Episode 1749
Enterprise SEO teams struggle with proving testing ROI and implementation challenges. Will Critchlow, CEO at SearchPilot, built the leading SEO A/B t…
4 months ago
Building a company on testing vs consulting
Episode 1748
Over half of US searches now end without a click, fundamentally changing how SEO performance is measured. Will Critchlow, CEO of SearchPilot, leads t…
4 months, 1 week ago
Biggest shock about how LLMs rank content
Episode 1747
LLMs fundamentally changed how search algorithms evaluate content quality and relevance. Will Critchlow, CEO at SearchPilot, has built the industry's…
4 months, 1 week ago