Podcast Episodes
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Should you build separate teams for traditional vs AI search?
Episode 1585
Should you separate traditional and AI search teams? Jason Lax from SAP weighs in on this emerging organizational question facing SEO departments. He suggests that while temporary separation might he…
Published on 5 months, 2 weeks ago
Will Structured Data Continue To Increase In Importance?
Episode 1584
Structured data's role in search continues to evolve rapidly. Jason Lax from SAP examines whether structured metadata will become more critical as search engines advance or diminish in importance. He…
Published on 5 months, 2 weeks ago
Adaptive SEO for a Screenless, Off-Site Search Future
Episode 1583
In a screenless search future, SEO strategies must adapt. Jason Lax, Technical SEO Expert at SAP, shares enterprise-level approaches for navigating rapid search evolution beyond traditional websites.…
Published on 5 months, 2 weeks ago
Is optimizing content specifically for AI summarization a legitimate strategy?
Episode 1582
Is optimizing for AI summarization a legitimate SEO strategy? Tyler Einberger from Momentic weighs in on the evolving landscape of content creation for AI consumption. He distinguishes between valuab…
Published on 5 months, 2 weeks ago
One word to describe the competition between Google and OpenAI
Episode 1581
In this episode, Tyler Einberger of Momentic examines the misleading nature of the Google-OpenAI competition. He reveals how Google maintains distribution advantage through AI mode integration while …
Published on 5 months, 3 weeks ago
Optimize for AI or Traditional Search?
Episode 1580
The AI vs. traditional search optimization debate isn't as binary as it seems. Tyler Einberger from Momentic explains why fundamental SEO principles work effectively across both environments. He disc…
Published on 5 months, 3 weeks ago
How do you see zero-click searches evolving with AIO and LLM on rise?
Episode 1579
Zero-click searches are evolving rapidly with AI and LLMs. Tyler Einberger from Momentic explains how this trend is already impacting SEO measurement and visibility. He discusses the growing challeng…
Published on 5 months, 3 weeks ago
ClickStream data will be the most helpful search data moving forward?
Episode 1578
Is clickstream data the future of search intelligence? Tyler Einberger from Momentic challenges this assumption, arguing that clickstream's 10-30% accuracy margin limits its precision for detailed an…
Published on 5 months, 3 weeks ago
SEO, GenAI/LLMs As Search, Lack Of Performance Data For SEO Professionals
Episode 1577
SEO faces disruption from generative AI and LLMs as search alternatives. Tyler Einberger, Co-founder and Head of Growth at Momentic, shares clickstream data revealing ChatGPT users are 2.3 times more…
Published on 5 months, 3 weeks ago
Investing in comprehensive data clean up vs AI content expansion for AI rankings
Episode 1576
When resources are limited, SEO teams face tough investment choices. Martha van Berkel, CEO of Schema App, advocates prioritizing comprehensive data cleanup before AI content expansion. She explains …
Published on 5 months, 3 weeks ago