Podcast Episodes
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G2 data: 1/2 of global software buyers now start search on AI chatbots instead of Google(71% jump since Apr); AI search is killing “Google first” era; Companies must rethink visibility in LLM-first era; Workplace adoption is consolidating around AI giants
Episode 1751
79% of global B2B buyers say AI search has changed research habits. Tim Sanders, Chief Innovation Officer at G2, oversees insights from 100+ million …
6 months ago
Optimizing for Google vs AI search
Episode 1750
Enterprise SEO teams struggle to prove ROI amid constant algorithmic changes. Will Critchlow, CEO at SearchPilot, has built the leading SEO A/B testi…
6 months, 1 week ago
Does SEO tool consolidation help or hurt enterprise teams?
Episode 1749
Enterprise SEO teams struggle with proving testing ROI and implementation challenges. Will Critchlow, CEO at SearchPilot, built the leading SEO A/B t…
6 months, 1 week ago
Building a company on testing vs consulting
Episode 1748
Over half of US searches now end without a click, fundamentally changing how SEO performance is measured. Will Critchlow, CEO of SearchPilot, leads t…
6 months, 1 week ago
Biggest shock about how LLMs rank content
Episode 1747
LLMs fundamentally changed how search algorithms evaluate content quality and relevance. Will Critchlow, CEO at SearchPilot, has built the industry's…
6 months, 1 week ago
SEO “best practice” that's debunked through testing
Episode 1746
Over half of US searches now end without clicks to websites. Will Critchlow, CEO at SearchPilot, has built the industry's first GEO testing platform …
6 months, 1 week ago
SearchPilot’s Biggest Launch Yet: The Future of SEO Testing
Episode 1745
Over half of all US searches now end without a click, fundamentally changing how SEO performance is measured. Will Critchlow, CEO at SearchPilot, lea…
6 months, 1 week ago
Which overlooked metric makes the case for generative search investment?
Episode 1744
Third-party sites capture traffic by explaining what brands actually do. John Vantine, Director of SEO at GoodRx, has built cross-functional generati…
6 months, 2 weeks ago
The most important signal to guide content updates
Episode 1743
Google's AI overviews now appear for 90% of informational queries. John Vantine, Director of SEO at GoodRx, has built cross-functional frameworks tha…
6 months, 2 weeks ago
One hire you’d recommend every in-house SEO make
Episode 1742
Content updates drive measurable traffic recovery for enterprise SEO teams. John Vantine, Director of SEO at GoodRx, has built cross-functional frame…
6 months, 2 weeks ago