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Investing in comprehensive data clean up vs AI content expansion for AI rankings
Episode 1576
When resources are limited, SEO teams face tough investment choices. Martha van Berkel, CEO of Schema App, advocates prioritizing comprehensive data cleanup before AI content expansion. She explains …
Published on 5 months, 3 weeks ago
Why LLMs Fail (and why AI alignment is needed)
Episode 1574
LLMs fail because they're prediction machines, not fact machines. Michelle Robbins, Manager of Strategic Initiatives and Intelligence at LinkedIn, explains why AI models produce inconsistent response…
Published on 5 months, 4 weeks ago
One word that describes the current state of search in the GenAI era
Episode 1575
In the GenAI era, search is "behind" according to industry experts. Martha van Berkel, CEO of Schema App, explains why most SEOs remain too tactical rather than strategic in their approach to AI-driv…
Published on 5 months, 4 weeks ago
The New Sp[AI]ce Race
Episode 1572
The AI race is transforming search engine strategies. Michelle Robbins, Manager of Strategic Initiatives and Intelligence at LinkedIn, shares insights from her decade of tracking AI's evolution in se…
Published on 5 months, 4 weeks ago
Will using AI to automatically generate schema markup at scale be a trend or trash?
Episode 1573
Is AI-generated schema markup at scale effective? Martha van Berkel, CEO of Schema App, explains why automated schema generation falls short of understanding business nuances and human search intent.…
Published on 5 months, 4 weeks ago
How will the relationship between structured data and generative AI evolve over the next 18 months?
Episode 1571
Structured data's role in AI is rapidly evolving. Martha van Berkel, CEO of Schema App, examines how structured data will become a critical data feed for large language models beyond traditional SEO …
Published on 6 months ago
Structured data will become mandatory for ranking in AI-generated search results by 2025?
Episode 1570
Structured data may soon become mandatory for AI search rankings. Martha van Berkel, CEO of Schema App, shares her expert perspective on why search engines will likely require structured data impleme…
Published on 6 months ago
How GenAI uses structured data
Episode 1569
Structured data is critical for AI-powered search success. Martha van Berkel, CEO of Schema App, explains how to optimize content for generative AI environments. She details how schema markup creates…
Published on 6 months ago
3 areas SEO should focus on to stay relevant
Episode 1568
SEO professionals face a rapidly evolving landscape with AI integration. Dale Bertrand, President of Fire&Spark, shares strategic insights for maintaining relevance in modern search. He emphasizes st…
Published on 6 months ago
One word that describes the current state of AI search integration into SEO strategies
Episode 1567
The future of SEO requires exploration amid AI integration. Dale Bertrand, President of Fire&Spark, shares how SEO professionals must upgrade their skill sets to adapt to rapidly changing search tech…
Published on 6 months ago