Podcast Episodes
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Backlinking will have a resurgence with AI search?
Episode 1555
Is backlinking still relevant in AI search? Travis Tallent from Brainlabs discusses the evolving role of link building in modern SEO. He explains why brand mentions may become more valuable than trad…
Published on 6 months, 2 weeks ago
How to win buy-in from upper management in your first 90 days
Episode 1556
Winning executive buy-in as a new SEO director is challenging. Travis Tallent, SEO expert from Brainlabs, shares his strategic approach for the critical first 90 days. He recommends diagnosing proble…
Published on 6 months, 2 weeks ago
The big three KPIs all SEO teams should report on
Episode 1554
Reporting the right SEO metrics to executives is crucial. Travis Tallent, Director at Brainlabs, shares the three essential KPIs every SEO team should track and report. He emphasizes revenue/conversi…
Published on 6 months, 2 weeks ago
Should SEO teams embrace CRO as a core part of our work?
Episode 1553
Should SEO teams embrace CRO as part of their core function? Travis Tallent from Brainlabs makes the case for fully integrating conversion rate optimization into SEO strategy. He advocates for incorp…
Published on 6 months, 2 weeks ago
One word for the fundamental shift in search over the next 12 months
Episode 1552
AI is fundamentally simplifying how people search online. Travis Tallent from Brainlabs shares his expert perspective on the transformative impact of AI on search behavior over the next 12 months. Th…
Published on 6 months, 3 weeks ago
How AI is transforming search
Episode 1551
Reframing SEO as a business revenue driver remains a major challenge. Travis Tallent, Managing Director at Brainlabs and specialist in integrated SEO strategy, details methods for aligning SEO with s…
Published on 6 months, 3 weeks ago
How to maintain traffic when AI summaries answer user queries directly in search results
Episode 1550
AI summaries threaten organic traffic in search results. Mike Walrath, CEO of Yext, explains why brands should focus on maintaining awareness rather than traffic metrics. He advocates for making stru…
Published on 6 months, 3 weeks ago
Is The Concept Of "Zero-Click Search" Going To Evolve Into Traffic Driving Opportunities?
Episode 1549
Zero-click search presents both challenges and opportunities for SEO professionals. Mike Walrath from Yext explores how these seemingly traffic-less interactions might evolve into valuable engagement…
Published on 6 months, 3 weeks ago
How Will The Relationship Between Ecommerce And Search Engines Evolve Over The Next 12 Months?
Episode 1548
In e-commerce search, AI is reshaping the shopping experience. Mike Walrath, CEO of Yext, predicts the emergence of single-click shopping experiences through AI search engines this holiday season. He…
Published on 6 months, 3 weeks ago
Optimize For Google's AI Overviews Vs Focus On Other Search Environments?
Episode 1547
In this episode, Mike Walrath of Yext tackles the strategic dilemma of optimizing for Google AI Overviews versus alternative search environments. He argues that optimizing for Google's AI search alre…
Published on 6 months, 3 weeks ago