Podcast Episodes
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One word that describes the relationship between customer data and marketing campaign success
Episode 1635
Customer data and marketing campaigns form an inseparable "power couple" driving modern growth strategies. Eddie Patzsch from Optimove reveals how le…
7 months, 2 weeks ago
Invest in better data integration vs advanced content personalization
Episode 1634
Marketing teams waste 73% of their budget on misdirected campaigns. Eddie Patzsch, marketing strategist at Optimove, explains why data integration ou…
7 months, 2 weeks ago
One major shift in data-driven marketing campaigns in five years
Episode 1633
Product and marketing teams will merge performance ownership within five years. Eddie Patzsch from Optimove predicts this transformation as AI reduce…
7 months, 3 weeks ago
Will first-party customer data become the most valuable marketing asset by 2025?
Episode 1632
Zero-party customer data collection remains critically underutilized across enterprise marketing teams. Eddie Patzsch, marketing strategist at Optimo…
7 months, 3 weeks ago
Building marketing campaigns from customer relationship data
Episode 1631
93% of marketers believe first-party data is more critical than ever for organizations. Eddie Patzsch, VP of Revenue at Optimove, has transformed rel…
7 months, 3 weeks ago
Game plan for balancing AEO, SEO, and GEO in your 2026 strategy
Episode 1630
84% of search queries now trigger AI-powered results, fundamentally reshaping optimization strategies. Aimee Jurenka from seo SUSTAINABLE shares her …
7 months, 3 weeks ago
One word that describes the current state of SEO integration
Episode 1629
SEO professionals face unprecedented change as AI transforms search discovery. Aimee Jurenka from SEO Sustainable brings enterprise-level expertise i…
7 months, 3 weeks ago
Focusing on optimizing for voice search vs visual search if you have limited resources
Episode 1628
Voice search adoption accelerates among blue-collar demographics who prefer speaking over typing. Aimee Jurenka from seo SUSTAINABLE shares insights …
7 months, 3 weeks ago
The evolving relationship between AEO and traditional SEO
Episode 1627
AI search adoption is accelerating faster than traditional SEO adaptation rates. Aimee Jurenka from SEO Sustainable has been tracking AI search evolu…
7 months, 4 weeks ago
AI Mode will eventually replace traditional search as the primary search experience?
Episode 1626
Google's AI mode is positioned to replace traditional search entirely. Aimee Jurenka from SEO Sustainable brings enterprise SEO expertise and direct …
7 months, 4 weeks ago