Podcast Episodes
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Investing more resources in educating LLMs about your brand vs optimizing for traditional search signals
Episode 1566
Traditional SEO signals vs. LLM optimization presents a false choice. Dale Bertrand of Fire&Spark explains why relevance remains the fundamental target regardless of platform. He argues that search e…
Published on 6 months ago
The evolving relationship between content creators and AI tools
Episode 1565
AI is transforming content creation roles and requirements. Dale Bertrand, President of Fire&Spark, explains how AI tools are democratizing content production by removing technical barriers to entry.…
Published on 6 months, 1 week ago
Will optimizing content specifically for AI search become more important than traditional search optimization this year??
Episode 1564
Will AI search optimization overtake traditional SEO? Dale Bertrand, President of Fire&Spark, challenges this notion with a customer-first approach to content strategy. He argues that successful SEO …
Published on 6 months, 1 week ago
Educating LLMs & Optimizing Content for AI Search
Episode 1563
In AI search, traditional SEO tactics are no longer sufficient. Dale Bertrand, President of Fire&Spark, explains how SEO professionals must shift from technical optimization to marketing fundamentals…
Published on 6 months, 1 week ago
Investing in AI content generation tools vs human editorial resources on a limited SEO budget
Episode 1562
When SEO budgets are tight, resource allocation becomes critical. Jade Pruett, founder of Hello SEO, shares insights on balancing investments between AI content tools and human editorial resources. S…
Published on 6 months, 1 week ago
What's your game plan for balancing AI efficiency with maintaining E-E-A-T signals?
Episode 1561
AI search evolution demands new tracking and research tools. Jade Pruett, founder of Hello SEO, predicts increased AI adaptation and specialized tools emerging through year-end. She advocates for LLM…
Published on 6 months, 1 week ago
Is using AI to automatically generate meta descriptions for every page on your website a trend or trash?
Episode 1560
Is using AI to generate meta descriptions at scale effective? Jade Pruett, founder of Hello SEO, weighs in on this emerging practice. She recommends providing keywords and references when using AI fo…
Published on 6 months, 1 week ago
How will Google's approach to evaluating AI content evolve over the next 18 months?
Episode 1559
Enterprise SEO leaders face mounting pressure to develop AI search strategies. Jade Pruett, founder of Hello SEO, shares her approach for navigating this evolving landscape. She recommends starting w…
Published on 6 months, 2 weeks ago
Will AI-generated content be indistinguishable from human content in search rankings by 2025?
Episode 1558
Schema markup is gaining importance for search visibility. Jade Pruett, founder of Hello SEO, explains why structured data provides critical advantages in an AI-driven search landscape. She discusses…
Published on 6 months, 2 weeks ago
How to (and not to) use AI in your SEO
Episode 1557
AI is transforming SEO—for better or worse. Jade Pruett, CEO of Hello SEO, shares her optimistic perspective on navigating this evolution. She explains how AI search is creating new opportunities for…
Published on 6 months, 2 weeks ago