Podcast Episodes
Back to SearchSaaS Marketing Strategy: 1-Page Plan Framework
Episode 193
Most SaaS founders skip the marketing plan because it feels too complex. Allan Dib solved that by creating a SaaS marketing strategy that fits on a s…
7 years, 4 months ago
Selling a SaaS Business: $150M Exit Then Failure
Episode 192
Hampus Jakobsson co-founded TAT and sold it to BlackBerry for $150 million. Then he started a new SaaS company called Brisk - and it failed completel…
7 years, 4 months ago
SaaS Sales Process: From 20% to 45% Close Rate
Episode 191
Delamon Rego was stuck at a 20% close rate. Instead of guessing, he mapped every reason deals were dying and built a SaaS sales process from scratch.…
7 years, 4 months ago
Non-Technical Founder: Professor to 12K Users SaaS
Episode 190
Lindy Ledohowski was an English professor who did not know how to register a domain name. She had zero technical skills, zero business experience, an…
7 years, 4 months ago
First Customers: Referral Formula to 1M+ Users
Episode 189
Nick Macario has built four companies over 10 years. Three of them grew to over a million users each. He sold two. And he used the same formula for g…
7 years, 5 months ago
Inbound Marketing SaaS: Auth0's 6-Step Framework
Episode 188
Martin Gontovnikas started coding at 12, built his career as a software engineer, then switched to "the dark side" - marketing. At Auth0, he applied …
7 years, 5 months ago
SaaS Serial Entrepreneur: $2M ARR on Word of Mouth
Episode 187
Calvin Correli lost his biggest client to outsourcing, had a mortgage three times higher than expected, and his second child would not sleep at night…
7 years, 5 months ago
Free Trial Conversion: How JotForm Hit 4M Users
Episode 186
Aytekin Tank launched JotForm as a completely free product in 2006 and waited 14 months before charging a single dollar. That free trial conversion b…
7 years, 5 months ago
SaaS SEO: Use-Case Pages That Drive 20K Hits Each
Episode 185
Christopher Gimmer built 10 use-case landing pages that each drove up to 20,000 hits per month. That SaaS SEO playbook helped Snappa grow from zero t…
7 years, 6 months ago
SaaS Go-to-Market: Build a Community Before a Product
Episode 184
Three first-time founders set out to build an account-based marketing platform when most people didn't know what ABM was. Their SaaS go-to-market str…
7 years, 7 months ago