Podcast Episodes
Back to Search
Stop Looking for Clients in the Wrong Places
Season 1 Episode 229
If you want more affluent clients, the answer may not be doing more marketing. It may be focusing your effort in places where trust already exists.
In…
10 hours ago
The Most Dangerous Number on Your Website
Season 1 Episode 228
Should you put your prices on your website?
In this episode of The Velvet Rope Playbook, I explain why publishing your price can either help qualify t…
1 day, 10 hours ago
The Hidden Job of Instagram That Most Businesses Completely Miss
Season 1 Episode 227
You may be thinking about Instagram all wrong.
For professionals trying to attract affluent clients, Instagram isn’t simply a place to post content, a…
2 days, 10 hours ago
How to Sell Without Feeling Like You're Selling
Season 1 Episode 226
If you hate the idea of selling, you're not alone. I don't particularly like sales either—and that's one of the reasons I became a marketer.
Because w…
3 days, 10 hours ago
Why Wealthy People Ask Other Wealthy People Who to Hire
Season 1 Episode 225
If you want more affluent clients, it may be more valuable to stop asking only, “How do I reach more wealthy people?”and start asking:
“How do I becom…
6 days, 10 hours ago
Stop Letting New Business Slip Through Your Fingers
Season 1 Episode 224
Most businesses spend an enormous amount of time and money trying to attract new prospects while overlooking something potentially far more valuable:…
1 week ago
The Savile Row Strategy: How to Make Your Services Feel Custom-Built for the Elite
Season 1 Episode 223
There’s a street in London that doesn’t need flashing lights or signage.
Savile Row.
It’s narrow. Quiet. Almost invisible.
But behind its doors?
A master…
1 week, 1 day ago
Your Lead Magnet Is Not Your Marketing Funnel
Season 1 Episode 229
A great lead magnet can turn an anonymous visitor into an interested prospect—but it’s only one part of an effective marketing funnel. In this video,…
1 week, 2 days ago
The $40,000 Website Nobody Wanted to Read
Season 1 Episode 228
If you’re trying to attract affluent clients, making your marketing sound more sophisticated may actually be making it less effective. Your prospects…
1 week, 3 days ago
What People REALLY Pay Premium Prices For
Season 1 Episode 227
Why are some professionals able to charge substantially more than equally qualified competitors? Often, it's because they're not selling the service …
1 week, 6 days ago