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The Hidden Job of Instagram That Most Businesses Completely Miss
Description
You may be thinking about Instagram all wrong.
For professionals trying to attract affluent clients, Instagram isn’t simply a place to post content, accumulate followers or hope that someone sees a Reel and immediately becomes a client.
Increasingly, Instagram is a credibility platform.
Someone hears your name from a friend, colleague or trusted advisor. Before they ever contact you, they look you up. They visit your website. They check LinkedIn. And very often, they take a quick look at Instagram.
They may never follow you. They may never like a post. You may never know they were there.
But they’re forming an opinion.
In this episode of The Velvet Rope Playbook, Mark Satterfield explains the often-overlooked role Instagram plays in the affluent marketing funnel through the stories of two successful business owners who believe Instagram doesn’t matter because their clients “aren’t on Instagram.”
You’ll discover why that assumption misses the point, what prospective clients may really be looking for when they check your social presence, and how your Instagram content can either reinforce a personal referral—or quietly undermine it.
You’ll also learn a simple way to evaluate your own digital presence by looking at your website, Instagram, LinkedIn and other online platforms through the eyes of someone who has just been told, “You really ought to talk to this person.”
Because the real question isn’t whether your best prospects follow you on Instagram.
It’s what they think about you when they check you out.
More at http://www.getwealthyclients.com
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