Episode Details

If you hate the idea of selling, you're not alone. I don't particularly like sales either—and that's one of the reasons I became a marketer.

Because when your marketing does its job properly, there should be considerably less left to sell.

In this episode of The Velvet Rope Playbook, I tell the story of Daniel Mercer, an expert at helping wealthy families acquire investment land who decides he needs to become a better closer. Unfortunately, the sales techniques he learns have exactly the opposite effect on an affluent prospect with a finely tuned radar for being sold.

We'll look at a very different approach: creating a sequence of marketing experiences that gets someone's attention, demonstrates your expertise, establishes trust, makes your differences clear and stays in touch until they're ready to move forward.

You'll also discover why this approach is particularly effective with affluent prospects, who are constantly being approached by people who want something from them.

The objective isn't to become better at convincing people.

It's to create marketing that does enough of the selling beforehand that doing business with you eventually feels like their idea.

For more strategies for attracting and converting affluent clients, visit http://www.GetWealthyClients.com, where you'll find my books, programs and information about working with me personally.

Keywords: #AffluentMarketing #WealthyClients #AffluentClients #HighValueClients #SellingWithoutSelling #SalesPsychology #TrustBasedMarketing #MarketingFunnel #AffluentMarketingFunnel #ClientAttraction #LuxuryMarketing #MarketingStrategy #ProfessionalServices #VelvetRopePlaybook