Episode Details

Most businesses spend an enormous amount of time and money trying to attract new prospects while overlooking something potentially far more valuable: the people who already showed interest but never took the next step.

In this episode of The Velvet Rope Playbook, I tell the story of Caroline, the owner of a successful interior design firm who was convinced she needed more leads. What she actually had was a “what happened to everybody?” problem.

You'll discover why someone who doesn't buy immediately hasn't necessarily rejected you, why follow-up becomes even more important when you're selling expensive services, and how to reconnect with interested prospects without chasing, pestering or sounding desperate.

Before you spend another dollar trying to attract strangers, it might be worth looking at the prospects you've already paid—in time, effort or money—to find.

Because sometimes the fastest way to get your next client isn't finding someone new. It's being there a second time for someone who was already interested.

Want more good stuff? Visit http://www.getwealthyclients.com for information on all my books, programs and even how to work with me 1-1

Keywords:

#AffluentMarketing #WealthyClients #HighValueClients #FollowUp #SalesFollowUp #ClientAttraction #MarketingStrategy #LeadConversion #SalesStrategy #LuxuryMarketing #ProfessionalServices #AffluentClients #VelvetRopePlaybook