Podcast Episodes

A Brief History of Bougie

Season 1 Episode 232

Let’s set the scene.

A Sunday morning. A reclaimed wood coffee table. A eucalyptus candle burning softly in the background. A linen robe. A half-read copy of Robb Report. There’s a pour-over in progre…

Published on 1 week, 3 days ago

Introduction The Bougie Handbook

Season 1 Episode 232

Let’s get something straight from the beginning:

This is not a podcast about wealth.

It’s about something far more slippery and strategic.

This is a podcast about bougie culture—that curated, elevated, …

Published on 1 week, 4 days ago

The Virtuoso Effect: How Curated Access Creates Automatic Trust With the Wealthy

Season 1 Episode 229

There’s a name you may not know—

But in ultra-wealthy circles, it opens doors few even know exist:

Virtuoso.

No billboards. No influencers. No splashy ad campaigns.

But behind the scenes?

They’re the ones…

Published on 1 week, 5 days ago

The Sotheby’s Effect: How to Sell Like a Brand the Wealthy Already Trust

Season 1 Episode 228

Not long ago, at a rooftop dinner in Miami, Arielle Sharp shared how a $48 million Coral Gables estate was sold—privately, quietly, and without ever being listed.

No Instagram teaser. No open house. N…

Published on 1 week, 6 days ago

Velvet Envelopes: How Direct Mail Still Wins the Wealthy

Season 1 Episode 227

In the digital age, everyone’s inbox is flooded. But the mailbox? That’s where true attention lives—especially for the affluent.

In this episode, you’ll hear how one elegantly crafted envelope—deliver…

Published on 2 weeks ago

The Return of Glamour: Why Selling to the Wealthy Requires a New Playbook

Season 1 Episode 226

In a candlelit room in Palm Beach, one quiet remark said it all:

“People want to be seen again.”

That one sentence captures a seismic shift in affluent behavior. After years of low-profile luxury and s…

Published on 2 weeks, 1 day ago

The Story Play: Why Narrative Closes What Numbers Never Can

Season 1 Episode 225

In the world of ultra-high-net-worth clients, persuasion doesn’t come from pressure.

It comes from narrative.

In this episode, we dive into the legend of Declan “Two Rings” Moretti—a Palm Beach fixer w…

Published on 2 weeks, 2 days ago

The Tony Robbins Playbook: How to Command Premium Fees, Control Access, and Become Your Own Luxury Brand

Season 1 Episode 224

Everyone knows Tony Robbins—the teeth, the voice, the stadiums.

But behind the spectacle is something far more calculated.

Tony didn’t just build a motivational empire.

He became a luxury product in hum…

Published on 2 weeks, 3 days ago

The Savile Row Strategy: How to Make Your Services Feel Custom-Built for the Elite

Season 1 Episode 223

There’s a street in London that doesn’t need flashing lights or signage.

Savile Row.

It’s narrow. Quiet. Almost invisible.

But behind its doors?

A masterclass in luxury branding, status signaling, and ho…

Published on 2 weeks, 4 days ago

The Le Rosey Model: How to Become the Elite's Default Choice for Legacy-Level Service

Season 1 Episode 222

There’s a school in Switzerland where tuition hits $140,000.

Classes are taught in English and French.

And the winter campus? Moves to Gstaad—for skiing, of course.

It’s called Institut Le Rosey—and if …

Published on 2 weeks, 5 days ago