Podcast Episodes
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Why Someone Worth $20 Million Might Still Tell You You're Too Expensive
Season 1 Episode 224
A wealthy prospect can easily afford what you're selling—and still think you're charging too much.
That's because wealth and willingness to pay are tw…
2 weeks ago
Whoops! That Was a Waste of Marketing Dollars
Season 1 Episode 230
When business slows down, the natural reaction is to start fixing things. A new website. More social media. Different messaging. A new CRM. Maybe an …
2 weeks, 1 day ago
Can't Get in Front of Affluent Clients? Here's a Better Way In
Season 1 Episode 224
If you're trying to attract more affluent clients, you may be looking in the wrong place. Instead of asking, "How do I meet more wealthy people?" ask…
2 weeks, 4 days ago
Why Successful Professionals Get Intimidated by Wealthy Clients
Season 1 Episode 224
You can have years of experience, an impressive track record, and all the expertise necessary to serve affluent clients—and still find yourself quest…
2 weeks, 5 days ago
The Bond Effect: How to Become Irresistible to High-Net-Worth Clients Without Ever Chasing Them
Season 1 Episode 223
He never follows up.
He never explains.
And yet—everyone wants to work with him.
That’s the James Bond effect.
In today’s episode, we break down the real…
2 weeks, 6 days ago
How to Write Headlines That Make People Stop and Pay Attention
Season 1 Episode 224
Why do some headlines instantly grab your attention while others disappear into the background?
Today, I break down what some of the most legendary ad…
3 weeks ago
Are We Still Fascinated by the Rich?
Season 1 Episode 224
At dinner the other night the question came up…Are people as fascinated with the rich as they were in the 1980s? I think they are. They're just fasci…
3 weeks, 1 day ago
The Story Play: Why Narrative Closes What Numbers Never Can
Season 1 Episode 225
In the world of ultra-high-net-worth clients, persuasion doesn’t come from pressure.
It comes from narrative.
In this episode, we dive into the legend …
3 weeks, 4 days ago
How Do You Change How The Market Perceives You?
Season 1 Episode 225
How do you change the way the market perceives you—especially if you've spent years serving middle-market clients and now want to attract more afflue…
3 weeks, 5 days ago
How to Use Curiosity to Make Your Marketing More Engaging
Season 1 Episode 223
Why do some people immediately capture your attention while others—despite having something worthwhile to say—lose you almost instantly?
The answer of…
3 weeks, 6 days ago