Podcast Episodes
Back to SearchEp.488 Surviving a Serial Killer: How Tylenol Turned a Deadly Crime into an Unassailable Business Moat
Season 2 Episode 228
When a crisis strikes, the natural corporate instinct is to minimize liability and hide behind PR. Do the exact opposite.
The 1982 Tylenol crisis pro…
4 months ago
Ep.487 Why Spelling Jessica with a 'G' is the Greatest Marketing Hack in Modern History
Season 2 Episode 227
Stop obsessing over a flawless, robotic customer journey.
Starbucks built a marketing empire by deliberately misspelling names to create shareable fr…
4 months ago
Ep.486 How Lego Dodged Bankruptcy (And What It Teaches Us About Peak Productivity)
Season 2 Episode 226
Total freedom is secretly destroying your productivity.
Here is the biological and historical proof of why introducing strict constraints, artificial…
4 months ago
Ep.484 The "Prisoner's Dilemma" Secret That Will Completely Change How You Negotiate
Season 2 Episode 224
We have been conditioned to believe that winning in business means ruthlessly crushing the competition. But math proves otherwise.
When scientists ra…
4 months ago
Ep.483 How the Richest Man in History Accidentally Destroyed an Entire Economy
Season 2 Episode 223
We constantly assume that adding more money creates more wealth, but value is dictated entirely by scarcity.
Even pure gold becomes worthless when yo…
4 months ago
Ep.482 The Ancient Roman Money Secret That Will Change How You Think About Income
Season 2 Episode 222
We obsess over the physical form of our wealth, but money has zero intrinsic value.
True wealth is holding exactly what the market desperately needs.…
4 months, 1 week ago
Ep.481 Even Sir Isaac Newton Fell Victim to FOMO: The Devastating Proof About Investing
Season 2 Episode 221
Think you need to be a genius to build wealth? Think again.
Sir Isaac Newton discovered gravity, but even he lost his ENTIRE fortune to FOMO. You wil…
4 months, 1 week ago
Ep.480 Before You Pitch Your Product Ever Again You Need to Learn How This Brand Commercialized Social Fear
Season 2 Episode 220
The Halitosis Hustle
Before the 1920s, bad breath was just an annoyance—until Listerine rebranded a floor cleaner into the cure for a "medical condit…
4 months, 1 week ago
Ep.479 The French Dining Guide That Secretly Convinced the World to Destroy Their Car Tires
Season 2 Episode 219
Want to sell more product? Stop talking about features.
In 1900, Michelin invented their famous restaurant guide not to rate food, but to force people…
4 months, 1 week ago
Ep.478 Why an Ancient Royal Scam Holds the Secret to Selling Out Your High-Ticket Offers
Season 2 Episode 218
We assume the best way to sell a product is to scream louder, push harder, and advertise endless availability. But human nature works in reverse: the…
4 months, 1 week ago