Episode Details
Back to EpisodesEp.488 Surviving a Serial Killer: How Tylenol Turned a Deadly Crime into an Unassailable Business Moat
Season 2
Episode 228
Published 2 months ago
Description
When a crisis strikes, the natural corporate instinct is to minimize liability and hide behind PR. Do the exact opposite.
The 1982 Tylenol crisis proved that voluntarily taking a massive financial hit to protect your customers is the ultimate strategy for brand survival.
Stop defending operational mistakes and start radically over-correcting them to buy an unassailable layer of lifetime trust that no competitor can touch.