Episode Details
Back to EpisodesEp.480 Before You Pitch Your Product Ever Again You Need to Learn How This Brand Commercialized Social Fear
Season 2
Episode 220
Published 1 week, 1 day ago
Description
The Halitosis Hustle
Before the 1920s, bad breath was just an annoyance—until Listerine rebranded a floor cleaner into the cure for a "medical condition" they popularized called halitosis.
They didn't sell mouthwash; they commercialized a social fear and owned the solution.
You cannot sell a cure to a market that doesn't realize they are sick.