Episode Details
Back to EpisodesEp.478 Why an Ancient Royal Scam Holds the Secret to Selling Out Your High-Ticket Offers
Season 2
Episode 218
Published 1 week, 3 days ago
Description
We assume the best way to sell a product is to scream louder, push harder, and advertise endless availability. But human nature works in reverse: the more accessible something is, the less we value it.
People don't crave what is common; they crave what is exclusive.
Your action item: Stop making your offers a free-for-all. Add genuine friction today—use an application process, a strict cap, or a VIP tier to build real desire.