Episode Details
Back to EpisodesEp.487 Why Spelling Jessica with a 'G' is the Greatest Marketing Hack in Modern History
Season 2
Episode 227
Published 2 months, 1 week ago
Description
Stop obsessing over a flawless, robotic customer journey.
Starbucks built a marketing empire by deliberately misspelling names to create shareable friction.
Inject a customized, human imperfection into your onboarding process today and give your clients a psychological reason to talk about your brand publicly.