Podcast Episodes
Back to SearchShould you manage your own Google Ads or hire an agency?
Season 1 Episode 43
Should you manage your Google Ads yourself or hire an agency? In Episode 43 of Inside Google Ads, host Jyll Saskin Gales explores the pros and cons o…
1 year, 4 months ago
Will Maximize Conversions bidding inflate my CPCs?
Season 1 Episode 42
It's time to address the skepticism and anxiety surrounding Smart Bidding in Google Ads. In Episode 42 of Inside Google Ads, Google Ads Coach Jyll Sa…
1 year, 4 months ago
Should you run Search and Performance Max together?
Season 1 Episode 41
Let's talk about how to pair different aspects of Google Ads for better results. In Episode 41 of Inside Google Ads, host Jyll Saskin Gales answers t…
1 year, 4 months ago
How to optimize a Google Shopping campaign
Season 1 Episode 40
In this special Halloween episode of Inside Google Ads, we're diving into a real-life Google Ads account – with the client's permission, of course! H…
1 year, 4 months ago
Should you use micro-conversions in Google Ads?
Season 1 Episode 39
What can you do if your Google Ads campaigns don't have enough conversion volume to get Smart Bidding to work? Implement micro-conversions!
In Episode…
1 year, 5 months ago
When is high click-through rate (CTR) a bad thing in Google Ads?
Season 1 Episode 38
Have you ever felt like your Google Ads results are too good to be true, or too bad to be real? In this episode, host Jyll Saskin Gales tackles three…
1 year, 5 months ago
Does Performance Max work for lead gen?
Season 1 Episode 37
Can lead gen businesses use Performance Max? Should they? In this episode of Inside Google Ads, host Jyll Saskin Gales dives into the world of Perfor…
1 year, 5 months ago
How should I set up my Google Ads campaign?
Season 1 Episode 36
It's time to answer your burning questions about setting up a new Google Ads campaign! In this episode of Inside Google Ads, host Jyll Saskin Gales s…
1 year, 5 months ago
Are Display ads worth it in Google Ads?
Season 1 Episode 35
Are Display ads in Google Ads really worth it? In this episode, host Jyll Saskin Gales explores the pros and cons of Display campaigns, sharing her p…
1 year, 6 months ago
When should I change my bid strategy in Google Ads?
Season 1 Episode 34
Is it time to change your campaign's bid strategy? In Episode 34 of Inside Google Ads, host Jyll Saskin Gales, ex-Googler and Google Ads Expert, tack…
1 year, 6 months ago