Podcast Episodes
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Bonus: Here's what you missed Today in Digital Marketing
Season 1 Episode 1
Today, September 12, 2024, as a bonus treat for my Inside Google Ads listeners, enjoy this full episode from the Today in Digital Marketing podcast b…
1 year, 6 months ago
Do single keyword ad groups (SKAGs) still work in Google Ads?
Season 1 Episode 33
It's time to tackle the controversial SKAG strategy (single keyword ad groups) and explore its relevance in 2024. In Episode 33 of Inside Google Ads,…
1 year, 6 months ago
What is Demand Gen in Google Ads?
Season 1 Episode 32
Demand Gen campaigns are the buzziest, newest campaign type in Google Ads. In Episode 32 of Inside Google Ads, host Jyll Saskin Gales explains what D…
1 year, 6 months ago
4 Facebook Ads Mistakes to Avoid ft. Josh Okungbaiye
Season 1 Episode 31
You've seen him on TikTok, now he's sharing the top 4 Facebook Ads mistakes you need to avoid. Episode 31 of Inside Google Ads hands the mic to Faceb…
1 year, 6 months ago
How can local businesses use Google Ads? ft. Harrison Jack Hepp
Season 1 Episode 30
In Episode 30 of Inside Google Ads, we're joined by Harrison Jack Hepp, an expert in Google Ads strategies for local businesses. Host Jyll Saskin Gal…
1 year, 7 months ago
5 Things You Need To Fix Your Conversion Tracking ft. Ameet Khabra
Season 1 Episode 29
Third-party cookies may be here to stay (for now), but your conversion tracking and audience building are not delivering the best possible results if…
1 year, 7 months ago
Can you advertise on Amazon without selling on Amazon? ft. Navah Hopkins
Season 1 Episode 28
Not surprisingly, the Inside Google Ads podcast is all about Google Ads. But as Google Ads practitioners, even if we don't manage campaigns in other …
1 year, 7 months ago
What are the limitations of Google Ads Grants? ft. Jason King
Season 1 Episode 27
If you work at a nonprofit, or with nonprofits, this is the episode you've been waiting for!
Google Ads Coach Jyll Saskin Gales is joined by Google Ad…
1 year, 7 months ago
Is Manual CPC bidding in Google Ads a mistake?
Season 1 Episode 26
Bid strategies are complicated. What should you do when conversions aren't the primary goal of your campaign? The answer may surprise you. In Episode…
1 year, 8 months ago
What settings should I use for my Google Ads campaigns?
Season 1 Episode 25
Ever wondered what the best settings are for your Google Ads campaigns? In this episode, host Jyll Saskin Gales breaks down what you need to know abo…
1 year, 8 months ago