Podcast Episodes
Back to SearchHow often should you update your Google Ads?
Season 1 Episode 21
Is ad fatigue a real thing in Google Ads? In this episode, host Jyll Saskin Gales talks about one of her favourite Google Ads topics: creating effective ads. She answers listener questions about ad f…
Published on 1 year, 6 months ago
Does Impression Share matter in Google Ads?
Season 1 Episode 20
Does Impression Share matter in Google Ads? Both Impression Share and Auction Insights can help you understand how your ads are performing and how you can drive better results. In Episode 20 of Insid…
Published on 1 year, 6 months ago
Do I need to run a Brand campaign in Google Ads?
Season 1 Episode 19
Should you be running a Brand campaign in Google Ads? In this episode of Inside Google Ads, Jyll Saskin Gales discusses what Brand campaigns are and why they can be a valuable addition to your Google…
Published on 1 year, 6 months ago
What is a good ROAS in Google Ads?
Season 1 Episode 18
Confused by all the data in your Google Ads dashboard? Wondering what metrics actually matter? In episode 18 of Inside Google Ads, Jyll Saskin Gales dives into how to evaluate your campaigns and make…
Published on 1 year, 6 months ago
Google Marketing Live 2024 Recap & Analysis
Season 1 Episode 17
Did you catch Google Marketing Live 2024? In this special edition episode, Jyll dives into what Google didn't say at this tentpole event, revealing key insights about the future of Google Ads. Discov…
Published on 1 year, 7 months ago
Why are my Google Ads spending more than my budget?
Season 1 Episode 16
In this episode of Inside Google Ads, Jyll Saskin Gales admits she made a mistake about how budgets work in Google Ads - and it's time to set the record straight.
Learn the key differences between you…
Published on 1 year, 7 months ago
Should you use Maximize Conversions bidding?
Season 1 Episode 15
Jyll Saskin Gales goes deep on Google Ads bid strategies, and specifically Maximize Conversions in Episode 15 of Inside Google Ads.
In this episode, based on follower questions from TikTok, Instagram …
Published on 1 year, 7 months ago
Which keyword match type is best in Google Ads?
Season 1 Episode 14
Have you noticed your keywords aren't matching the way they used to in Google Ads? You're not alone!
In this episode of Inside Google Ads, Jyll Saskin Gales explores the recent changes to keyword matc…
Published on 1 year, 7 months ago
How do I get a job after the Google Ads certifications?
Season 1 Episode 13
Want a career in Google Ads? This episode of Inside Google Ads is your roadmap to a career in PPC. Jyll Saskin Gales answers questions from listeners like YOU, including:
"Which Google Ads certificati…
Published on 1 year, 8 months ago
Special Episode: Rapid-fire Reddit
Season 1 Episode 12
In this Special Edition of the Inside Google Ads podcast, Jyll Saskin Gales ditches her usual format to answer 10 burning questions – straight from the wild west of online discussions, Reddit!
Get rea…
Published on 1 year, 8 months ago