Podcast Episodes

Can you layer audiences in Google Ads?

Season 1 Episode 24

Is it possible to layer audiences in Google Ads? Absolutely! 

In this episode, host Jyll Saskin Gales shares how you can narrow your reach and target …

1 year, 8 months ago

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How to run Google Ads with a low budget

Season 1 Episode 23

Is it possible to run a successful Google Ads campaign on a small budget? Yes, but it's harder than you think!

This special edition episode of Inside …

1 year, 8 months ago

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How do I get started in Google Ads?

Season 1 Episode 22

Are you ready to dive into the world of Google Ads? In this beginner-friendly episode, host Jyll Saskin Gales takes you back to basics, answering you…

1 year, 8 months ago

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How often should you update your Google Ads?

Season 1 Episode 21

Is ad fatigue a real thing in Google Ads? In this episode, host Jyll Saskin Gales talks about one of her favourite Google Ads topics: creating effect…

1 year, 9 months ago

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Does Impression Share matter in Google Ads?

Season 1 Episode 20

Does Impression Share matter in Google Ads? Both Impression Share and Auction Insights can help you understand how your ads are performing and how yo…

1 year, 9 months ago

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Do I need to run a Brand campaign in Google Ads?

Season 1 Episode 19

Should you be running a Brand campaign in Google Ads? In this episode of Inside Google Ads, Jyll Saskin Gales discusses what Brand campaigns are and …

1 year, 9 months ago

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What is a good ROAS in Google Ads?

Season 1 Episode 18

Confused by all the data in your Google Ads dashboard? Wondering what metrics actually matter? In episode 18 of Inside Google Ads, Jyll Saskin Gales …

1 year, 9 months ago

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Google Marketing Live 2024 Recap & Analysis

Season 1 Episode 17

Did you catch Google Marketing Live 2024? In this special edition episode, Jyll dives into what Google didn't say at this tentpole event, revealing k…

1 year, 10 months ago

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Why are my Google Ads spending more than my budget?

Season 1 Episode 16

In this episode of Inside Google Ads, Jyll Saskin Gales admits she made a mistake about how budgets work in Google Ads - and it's time to set the rec…

1 year, 10 months ago

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Should you use Maximize Conversions bidding?

Season 1 Episode 15

Jyll Saskin Gales goes deep on Google Ads bid strategies, and specifically Maximize Conversions in Episode 15 of Inside Google Ads.

In this episode, b…

1 year, 10 months ago

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