Podcast Episodes
Back to SearchThe $20/Day Google Ads Strategy That Gets HIGH QUALITY Leads (Case Study)
Season 2 Episode 100
Can you actually get high-quality leads on Google Ads with just $20 a day? The answer is yes, but only if you set it up the right way. In this special 100th episode of the Inside Google Ads podcast, …
Published on 7 hours ago
PMax vs. Shopping vs. Search: Which is best for ecommerce?
Season 2 Episode 99
Performance Max, Standard Shopping, or Search? If you're running an ecommerce business, you have likely stared at your screen wondering which Google Ads campaign type will actually drive sales withou…
Published on 1 week ago
Which Google Ads strategy is best for building awareness?
Season 2 Episode 98
Building awareness with Google Ads requires a completely different mindset, and toolset, than driving conversions. In Episode 98 of the Inside Google Ads podcast, Google Ads coach Jyll Saskin Gales d…
Published on 2 weeks ago
Top 10 Google Ads Mistakes to Avoid
Season 2 Episode 97
If you’re managing Google Ads, for your own business or a client, you know that there are so many pitfalls that can derail your campaigns. After optimizing more than 10,000 Google Ads accounts in her…
Published on 3 weeks ago
What is the role of automation vs. control in Google Ads?
Season 2 Episode 96
In this crossover episode of Inside Google Ads with Jyll Saskin Gales and PPC Town Hall with Optmyzr CEO Fred Vallaeys, they discuss the evolving role of the PPC professional. Automation, Performance…
Published on 4 weeks ago
Does audience targeting work with Search campaigns in Google Ads?
Season 2 Episode 95
Stop thinking of search and audiences as separate things! In episode 95, Google Ads Coach Jyll Saskin Gales dives into the powerful and often-overlooked connection between search and audiences in Goo…
Published on 1 month ago
Is Google stupid?
Season 2 Episode 94
We've all been there: staring at our Google Ads account and thinking, "Is Google completely stupid?" As someone who used to work at Google, and sees hundreds of ad accounts each year, host Jyll Saski…
Published on 1 month, 1 week ago
What does limited by budget mean in Google Ads?
Season 2 Episode 93
Budgeting in Google Ads can seem straightforward, but in reality, it's far more complex than just setting a dollar amount. In episode 93 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin…
Published on 1 month, 2 weeks ago
15 Google Ads Targeting Strategies For You To Steal
Season 2 Episode 92
Are you feeling the squeeze of rising CPCs and increasingly automated Google Ads campaigns? In this special episode 92, Google Ads coach Jyll Saskin Gales shares advanced, cutting-edge targeting stra…
Published on 1 month, 3 weeks ago
Should you use the Power Pack in Google Ads?
Season 2 Episode 91
Inside Google Ads host Jyll Saskin Gales was recently featured on the official Google Ads LinkedIn page! In episode 91, she dives deeper into the advice she shared with Google Ads Marketing about the…
Published on 2 months ago