Podcast Episodes

The Branded Search Playbook: Defend Your Brand Without Killing ROI

Season 3 Episode 113

Should you be paying for ads when people are already searching for your business by name? This "brand tax" is one of the most debated topics in the G…

12 hours ago

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Google Ads for Restricted Industries: 3 Strategies to Win

Season 3 Episode 112

If you work in a so-called "Sensitive Interest Category" like healthcare, finance, legal, or real estate, you’ve likely stared at that "Eligible (Lim…

1 week ago

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Why Your Google Ads Campaign Has Zero Conversions

Season 3 Episode 111

It's frustrating to watch those Google Ads bills roll in while your campaigns have zero conversions! Whether you're an experienced agency pro or a bu…

2 weeks ago

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The ONLY B2B Google Ads Strategy You Need in 2026

Season 3 Episode 110

Running Google Ads for B2B is notoriously more complex than any other vertical. With longer sales cycles and higher stakes, the usual "best practices…

3 weeks ago

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Beyond the Black Box: How to Optimize Performance Max Campaigns NOW

Season 3 Episode 109

Performance Max is no longer the "black box" it used to be; it's now a "clear box" offering full transparency. So how do you USE that transparency to…

1 month ago

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HACKED - How to Protect Your Google Ads Account

Season 3 Episode 108

Imagine waking up to find your entire agency’s Google Ads Manager account has been compromised. In just minutes, hackers can remove your employees, l…

1 month, 1 week ago

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Quality Score EXPLAINED: The TRUTH About Ad Rank and Ad Quality

Season 3 Episode 107

There are naysayers who claim Google Ads Quality Score is just a diagnostic tool and doesn't matter. They're wrong. In episode 107 of the Inside Goog…

1 month, 2 weeks ago

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The Google Ads Performance Drop Playbook: When to Wait vs. Optimize

Season 3 Episode 106

Is your Google Ads performance actually plummeting, or is it just an unlucky Tuesday? We all know that sinking feeling when you log into your account…

1 month, 3 weeks ago

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The PMax Lie: Why Audience Signals & Search Themes Feel Like Control (But Aren't)

Season 3 Episode 105

Are your Performance Max audience signals and search themes actually doing anything, or are they just a placebo designed to make you feel like you ha…

1 month, 3 weeks ago

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3 Secrets to Ecommerce Google Ads Success in 2026

Season 2 Episode 104

Are you ready to outsmart your competitors in 2026? In episode 104, host Jyll Saskin Gales shares a recent presentation she did for ProductHero, disc…

2 months ago

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