Episode Details

Should you wait to gather data before using Maximize Conversions bidding? In episode 122 of the Inside Google Ads podcast, host Jyll Saskin Gales provides a definitive answer: you can start your campaigns with Maximize Conversions bidding, even in brand new accounts. While many believe manual bidding is safer for new setups, Jyll explains how manual CPC and Maximize Clicks often result in low-quality traffic that only converts by accident. This episode explores how Google's AI uses millions of real-time signals to find the right users. even without a long history of data. Jyll also addresses the fear of high costs per click through specific case studies, demonstrating how a higher cost per click can actually lead to a lower cost per lead and much higher volume. The episode concludes with a few rare exceptions where you might choose a different path, and a technical breakdown of how budget limits work with maximize bidding strategies.

Key topics discussed:
- Why manual bidding strategies often focus on cheap clicks rather than business goals.
- How smart bidding uses auction-time signals to find customers without historical data.
- Case studies showing the shift from manual bidding to Maximize Conversions.
- Why high CPCs are a feature of quality traffic and not a flaw.
- Three specific exceptions when Maximize Conversions might not be the right choice.
- Understanding why Maximize Conversions campaigns cannot be limited by budget.

You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode122

Resources mentioned in this episode
- Episode 114 - Learning periods https://jyll.ca/insidegoogleads/114?utm_source=podcast&utm_medium=referral&utm_campaign=episode122
- Episode 115 - Conversion actions https://jyll.ca/insidegoogleads/115?utm_source=podcast&utm_medium=referral&utm_campaign=episode122
- Episode 39 - Micro-conversions https://jyll.ca/insidegoogleads/39?utm_source=podcast&utm_medium=referral&utm_campaign=episode122
- Episode 40 - Optimizing Your Shopping Campaign https://jyll.ca/insidegoogleads/40?utm_source=podcast&utm_medium=referral&utm_campaign=episode122
- Hannah's story from The Insider newsletter: https://learn.jyll.ca/newsletters/the-insider/posts/broad-match-reset?utm_source=podcast&utm_medium=referral&utm_campaign=episode122

Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode122

Inside Google Ads course
Join 400+ marketers like you who are mastering Google Ads with Jyll's Inside Google Ads membership course. You'll get exclusive access to JyllBot, and you can meet top industry experts at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode122

Read more about this topic on Jyll's Google Ads Blog
- Should you use Maximize Conversions or Manual CPC bidding in Google Ads? https://learn.jyll.ca/blog/should-you-use-maximize-conversions-or-manual-cpc-bidding-in-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode122
- Maximize Conversions vs. Target CPA: A Complete Google Ads Guide https://learn.jyll.ca/blog/do-you-need-to-set-a-target-cpa-with-maximize-conversions-bidding?utm_source=podcast&utm_medium=referral&utm_campaign=episode122

Follow Jyll on social media
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