Podcast Episodes
Back to SearchWhat types of businesses shouldn't run Google Ads?
Season 2 Episode 80
How do you know if you're ready to run Google Ads? How do you manage client expectations when your client doesn't understand how Google Ads works?
In Episode 80 of the Inside Google Ads podcast, Googl…
Published on 4 months, 2 weeks ago
AI Max, Broad Match and the Keywordless Future of Google Ads
Season 2 Episode 79
What's the difference between AI Max and Broad match keywords in Google Ads? Should you use them? In episode 79 of the Inside Google Ads podcast, host Jyll Saskin Gales talks to James Deeney of the P…
Published on 4 months, 3 weeks ago
3 strategies to promote your YouTube video with Google Ads
Season 2 Episode 77
How can you effectively promote your YouTube videos or even increase your YouTube subscriber count legitimately, without breaking the bank? In episode 78 of the Inside Google Ads podcast, host Jyll S…
Published on 5 months ago
All 12 Google Ads bid strategies EXPLAINED!
Season 2 Episode 77
Did you know that there are a dozen different bid strategies to choose from in Google Ads? In Episode 77, Google Ads Coach Jyll Saskin Gales covers the key things you need to know about each one. Aft…
Published on 5 months, 1 week ago
Performance Max vs. Search: Which one is better for you?
Season 2 Episode 76
Are you struggling to decide between Performance Max and Search campaigns for your Google Ads strategy? In episode 76 of Inside Google Ads, host Jyll Saskin Gales breaks down the key differences, str…
Published on 5 months, 2 weeks ago
Can you get good results in Google Ads with a small budget?
Season 2 Episode 75
In special episode 75 of the Inside Google Ads podcast, host Jyll Saskin Gales tackles a common question for small business owners: is it still possible to achieve good results with a limited budget …
Published on 5 months, 3 weeks ago
Are broad match keywords worth it in Google Ads?
Season 2 Episode 74
Are broad match keywords really as troublesome as they say? As if! In Episode 74 of the Inside Google Ads podcast, host Jyll Saskin Gales drops major truth bombs about broad match, which she now cham…
Published on 5 months, 4 weeks ago
Do ecommerce businesses need a Google Shopping feed?
Season 2 Episode 73
Do you really need a Google Shopping feed to be successful with Google Ads? While it's not an absolute requirement, it is highly recommended for ecommerce businesses. In Episode 73 of the Inside Goog…
Published on 6 months ago
Help! My Google Ads audiences aren't working!
Season 2025 Episode 72
What happens when your perfectly planned Google Ads audience targeting strategy doesn't work? As any seasoned practitioner knows, encountering obstacles is a normal part of the process. The most valu…
Published on 6 months, 1 week ago
Should you use Target CPA bidding in Google Ads?
Season 2 Episode 71
You've got questions about Target CPA bidding, and in episode 71 of the Inside Google Ads podcast, host Jyll Saskin Gales has answers! She clarifies the differences between Maximize Conversions and T…
Published on 6 months, 2 weeks ago