Podcast Episodes

What does limited by budget mean in Google Ads?

Season 2 Episode 93

Budgeting in Google Ads can seem straightforward, but in reality, it's far more complex than just setting a dollar amount. In episode 93 of the Insid…

4 months, 2 weeks ago

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15 Google Ads Targeting Strategies For You To Steal

Season 2 Episode 92

Are you feeling the squeeze of rising CPCs and increasingly automated Google Ads campaigns? In this special episode 92, Google Ads coach Jyll Saskin …

4 months, 3 weeks ago

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Should you use the Power Pack in Google Ads?

Season 2 Episode 91

Inside Google Ads host Jyll Saskin Gales was recently featured on the official Google Ads LinkedIn page! In episode 91, she dives deeper into the adv…

5 months ago

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What's the best structure for Performance Max campaigns?

Season 2 Episode 90

Are you struggling to figure out the best structure for your Google Ads campaigns? Should you segment or consolidate? In Episode 90 of the Inside Goo…

5 months, 1 week ago

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Can you still use Call Ads in Google Ads?

Season 2 Episode 89

We’ve all been there: you log into Google Ads ready to optimize, only to find the interface has changed and a key feature you rely on is gone. Google…

5 months, 2 weeks ago

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Should you run ads?

Season 2 Episode 88

Should you even be using Google Ads? In Episode 88 of the Inside Google Ads podcast, host Jyll Saskin Gales shares a simple framework for business ow…

5 months, 3 weeks ago

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Is PMax the best or the worst campaign type in Google Ads?

Season 2 Episode 87

Is Performance Max the best or worst campaign type in Google Ads? In Episode 87 of Inside Google Ads, host Jyll Saskin Gales dives into the controver…

6 months ago

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When should you use Target vs. Maximize vs. Manual bid strategies?

Season 2 Episode 86

There are many bid strategies to choose from in Google Ads, and they fall into three main categories of bidding: target, maximize, and manual. In Epi…

6 months, 1 week ago

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How to get started with Gmail Ads and YouTube Ads

Season 2 Episode 85

Is it possible to use Google Ads without running Search campaigns? What if you're a Google Ads beginner? In this special crossover episode, Jyll Sask…

6 months, 2 weeks ago

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How does the Google Ads algorithm actually work?

Season 2 Episode 84

How does the Google Ads algorithm actually work? In Episode 84 of Inside Google Ads, host Jyll Saskin Gales demystifies the concept of "the algorithm…

6 months, 3 weeks ago

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