Podcast Episodes

Can you target placements or display keywords in Google Ads?

Season 2 Episode 83

If you're wondering how to target or exclude specific websites, topics, or keywords on Google Ads, Episode 83 is for you. Host Jyll Saskin Gales, aut…

6 months, 3 weeks ago

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Should you use AI Max for Search Campaigns in Google Ads?

Season 2 Episode 82

AI Max has only been available for a few weeks, and it's got the whole Google Ads industry in a tizzy! In Episode 82 of the Inside Google Ads podcast…

7 months ago

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How does double serving affect my impression share?

Season 2 Episode 81

Have you heard the buzz about Google Ads "double serving" and wondered what it really means for your campaigns? In Episode 81 of Inside Google Ads, h…

7 months, 1 week ago

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What types of businesses shouldn't run Google Ads?

Season 2 Episode 80

How do you know if you're ready to run Google Ads? How do you manage client expectations when your client doesn't understand how Google Ads works?

In …

7 months, 2 weeks ago

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AI Max, Broad Match and the Keywordless Future of Google Ads

Season 2 Episode 79

What's the difference between AI Max and Broad match keywords in Google Ads? Should you use them? In episode 79 of the Inside Google Ads podcast, hos…

7 months, 3 weeks ago

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3 strategies to promote your YouTube video with Google Ads

Season 2 Episode 77

How can you effectively promote your YouTube videos or even increase your YouTube subscriber count legitimately, without breaking the bank? In episod…

8 months ago

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All 12 Google Ads bid strategies EXPLAINED!

Season 2 Episode 77

Did you know that there are a dozen different bid strategies to choose from in Google Ads? In Episode 77, Google Ads Coach Jyll Saskin Gales covers t…

8 months, 1 week ago

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Performance Max vs. Search: Which one is better for you?

Season 2 Episode 76

Are you struggling to decide between Performance Max and Search campaigns for your Google Ads strategy? In episode 76 of Inside Google Ads, host Jyll…

8 months, 2 weeks ago

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Can you get good results in Google Ads with a small budget?

Season 2 Episode 75

In special episode 75 of the Inside Google Ads podcast, host Jyll Saskin Gales tackles a common question for small business owners: is it still possi…

8 months, 3 weeks ago

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Are broad match keywords worth it in Google Ads?

Season 2 Episode 74

Are broad match keywords really as troublesome as they say? As if! In Episode 74 of the Inside Google Ads podcast, host Jyll Saskin Gales drops major…

9 months ago

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