Podcast Episodes
Back to SearchDo Google Ads Demand Gen campaigns work for lead generation?
Season 2 Episode 70
Can Google Ads Demand Gen campaigns actually generate demand, or are they a waste of money? In episode 70, host Jyll Saskin Gales dives into Google's newest campaign type, Demand Gen, to find out how…
Published on 6 months, 3 weeks ago
Google Marketing Live 2025 Recap & Analysis
Season 2 Episode 69
It's the day after #GML2025, and Inside Google Ads host Jyll Saskin Gales was in the room where it happened in Mountain View, California. In this special episode, Jyll shares the big announcements fr…
Published on 7 months ago
How can you spy on competitors' keywords in Google Ads?
Season 2 Episode 68
What's the easiest way to spy on your competitor's keywords? In episode 68, Google Ads Coach Jyll Saskin Gales dives deep into effective (and ethical) ways to gain valuable insights into your competi…
Published on 7 months, 1 week ago
Why does Smart Bidding drive up my CPCs?
Season 2 Episode 67
Are rising Google Ads CPCs making you sweat? It's not a good enough excuse to stick with manual bidding. In fact, that's counterproductive! In episode 67 of the Inside Google Ads podcast, host Jyll S…
Published on 7 months, 2 weeks ago
Does Performance Max give enough transparency or control?
Season 2 Episode 66
PMax channel reporting is here! Time to celebrate? In a very candid episode of Inside Google Ads, host Jyll Saskin Gales dives into the latest buzz from Google: the upcoming channel reporting feature…
Published on 7 months, 3 weeks ago
Should you use bid adjustments in Google Ads?
Season 2 Episode 65
Are bid adjustments in Google Ads still a "thing"? In Episode 65 of Inside Google Ads, host Jyll Saskin Gales tackles your questions about bid strategy adjustments. First, Jyll provides alternatives …
Published on 8 months ago
Buy my book today on Amazon!
Season 2 Episode 64
Guess what?! Jyll's book, "Inside Google Ads: Everything You Need to Know About Audience Targeting," is officially out now - and it's a BESTSELLER! You can buy it on Amazon, in paperback or ebook, an…
Published on 8 months, 1 week ago
Can you still use custom segments in Google Ads?
Season 2 Episode 63
Struggling to understand Google Ads custom segments? Are you not seeing them anymore in your audience targeting settings? You're not alone! In Episode 63 of the Inside Google Ads podcast, host Jyll S…
Published on 8 months, 2 weeks ago
Are Exact Match keywords expensive in Google Ads?
Season 2 Episode 62
Are you wondering whether those super specific exact match keywords in Google Ads are actually worth the higher cost? Google Ads Coach Jyll Saskin Gales tackles this question and more in Episode 62 o…
Published on 8 months, 3 weeks ago
How do you audit a Google Ads account?
Season 2 Episode 61
In this tech-heavy episode of Inside Google Ads, host Jyll Saskin Gales answers three of your burning Google Ads questions. First, get a sneak peek at Jyll’s exclusive account audit template and disc…
Published on 8 months, 4 weeks ago