Podcast Episodes

Can you target placements or display keywords in Google Ads?

Season 2 Episode 83

If you're wondering how to target or exclude specific websites, topics, or keywords on Google Ads, Episode 83 is for you. Host Jyll Saskin Gales, aut…

9 months ago

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Should you use AI Max for Search Campaigns in Google Ads?

Season 2 Episode 82

AI Max has only been available for a few weeks, and it's got the whole Google Ads industry in a tizzy! In Episode 82 of the Inside Google Ads podcast…

9 months, 1 week ago

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How does double serving affect my impression share?

Season 2 Episode 81

Have you heard the buzz about Google Ads "double serving" and wondered what it really means for your campaigns? In Episode 81 of Inside Google Ads, h…

9 months, 2 weeks ago

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What types of businesses shouldn't run Google Ads?

Season 2 Episode 80

How do you know if you're ready to run Google Ads? How do you manage client expectations when your client doesn't understand how Google Ads works?

In …

9 months, 3 weeks ago

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AI Max, Broad Match and the Keywordless Future of Google Ads

Season 2 Episode 79

What's the difference between AI Max and Broad match keywords in Google Ads? Should you use them? In episode 79 of the Inside Google Ads podcast, hos…

9 months, 4 weeks ago

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3 strategies to promote your YouTube video with Google Ads

Season 2 Episode 77

How can you effectively promote your YouTube videos or even increase your YouTube subscriber count legitimately, without breaking the bank? In episod…

10 months ago

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All 12 Google Ads bid strategies EXPLAINED!

Season 2 Episode 77

Did you know that there are a dozen different bid strategies to choose from in Google Ads? In Episode 77, Google Ads Coach Jyll Saskin Gales covers t…

10 months, 1 week ago

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Performance Max vs. Search: Which one is better for you?

Season 2 Episode 76

Are you struggling to decide between Performance Max and Search campaigns for your Google Ads strategy? In episode 76 of Inside Google Ads, host Jyll…

10 months, 2 weeks ago

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Can you get good results in Google Ads with a small budget?

Season 2 Episode 75

In special episode 75 of the Inside Google Ads podcast, host Jyll Saskin Gales tackles a common question for small business owners: is it still possi…

10 months, 3 weeks ago

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Are broad match keywords worth it in Google Ads?

Season 2 Episode 74

Are broad match keywords really as troublesome as they say? As if! In Episode 74 of the Inside Google Ads podcast, host Jyll Saskin Gales drops major…

11 months ago

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