Podcast Episodes

Do ecommerce businesses need a Google Shopping feed?

Season 2 Episode 73

Do you really need a Google Shopping feed to be successful with Google Ads? While it's not an absolute requirement, it is highly recommended for ecom…

9 months, 1 week ago

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Help! My Google Ads audiences aren't working!

Season 2025 Episode 72

What happens when your perfectly planned Google Ads audience targeting strategy doesn't work? As any seasoned practitioner knows, encountering obstac…

9 months, 2 weeks ago

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Should you use Target CPA bidding in Google Ads?

Season 2 Episode 71

You've got questions about Target CPA bidding, and in episode 71 of the Inside Google Ads podcast, host Jyll Saskin Gales has answers! She clarifies …

9 months, 3 weeks ago

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Do Google Ads Demand Gen campaigns work for lead generation?

Season 2 Episode 70

Can Google Ads Demand Gen campaigns actually generate demand, or are they a waste of money? In episode 70, host Jyll Saskin Gales dives into Google's…

9 months, 3 weeks ago

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Google Marketing Live 2025 Recap & Analysis

Season 2 Episode 69

It's the day after #GML2025, and Inside Google Ads host Jyll Saskin Gales was in the room where it happened in Mountain View, California. In this spe…

10 months ago

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How can you spy on competitors' keywords in Google Ads?

Season 2 Episode 68

What's the easiest way to spy on your competitor's keywords? In episode 68, Google Ads Coach Jyll Saskin Gales dives deep into effective (and ethical…

10 months, 1 week ago

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Why does Smart Bidding drive up my CPCs?

Season 2 Episode 67

Are rising Google Ads CPCs making you sweat? It's not a good enough excuse to stick with manual bidding. In fact, that's counterproductive! In episod…

10 months, 2 weeks ago

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Does Performance Max give enough transparency or control?

Season 2 Episode 66

PMax channel reporting is here! Time to celebrate? In a very candid episode of Inside Google Ads, host Jyll Saskin Gales dives into the latest buzz f…

10 months, 3 weeks ago

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Should you use bid adjustments in Google Ads?

Season 2 Episode 65

Are bid adjustments in Google Ads still a "thing"? In Episode 65 of Inside Google Ads, host Jyll Saskin Gales tackles your questions about bid strate…

11 months ago

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Buy my book today on Amazon!

Season 2 Episode 64

Guess what?! Jyll's book, "Inside Google Ads: Everything You Need to Know About Audience Targeting," is officially out now - and it's a BESTSELLER! Y…

11 months, 1 week ago

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