Podcast Episodes
Back to SearchShould you use Performance Max for Lead Generation?
Season 2 Episode 60
Let's put this question to bed once and for all: PMax for Lead Gen, yay or nay? In Episode 60 of Inside Google Ads, host Jyll Saskin Gales tackles your questions about Performance Max for lead genera…
Published on 9 months ago
Advanced Audience Targeting in Google Ads
Season 2 Episode 59
This is the episode you've been waiting for! For special episode 59, Google Ads Coach Jyll Saskin Gales shares her "Advanced Audience Targeting Strategies" talk from the Paid Search Association Confe…
Published on 9 months, 1 week ago
What makes a good Responsive Search Ad?
Season 2 Episode 58
What makes a good Responsive Search Ad? In Episode 58 of Inside Google Ads, host Jyll Saskin Gales explains the nuances of crafting effective RSAs. We tackle a user's question about whether you need …
Published on 9 months, 2 weeks ago
Is your business too small to advertise?
Season 2 Episode 57
In Episode 57 of Inside Google Ads, host Jyll Saskin Gales tackles a question that might make some advertisers squirm: are some businesses simply too small to advertise? She explores the nuances of G…
Published on 9 months, 4 weeks ago
Is Google Partner status worth it?
Season 2 Episode 56
Are the Google Ads certifications worth taking to get Google Partner status? In Episode 56 of Inside Google Ads, host Jyll Saskin Gales tackles your burning questions surrounding Google Ads certifica…
Published on 10 months ago
Can you still use Manual CPC bidding in Google Ads?
Season 2 Episode 55
If it ain't broke, don't fix it! In Episode 55 of Inside Google Ads, host Jyll Saskin Gales dives into how to choose the right bidding strategy for your Google Ads campaigns. She discusses the pros a…
Published on 10 months, 1 week ago
How can you advertise on YouTube?
Season 2 Episode 54
How to advertise on YouTube? Let's get into it. In Episode 54 of Inside Google Ads, host Jyll Saskin Gales discusses the ins and outs of YouTube as a powerful tool in Google Ads, addressing common qu…
Published on 10 months, 2 weeks ago
ALL of your Google Ads questions answered!
Season 2 Episode 53
It's the one-year anniversary of the Inside Google Ads podcast! To celebrate, host Jyll Saskin Gales answers all of your most burning questions about Google Ads, in under 30 seconds each. This episod…
Published on 10 months, 3 weeks ago
Which is better: Phrase Match or Exact Match keywords?
Season 1 Episode 52
In Episode 52 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles the nuances of keyword match types in Google Ads head on. No "it depends" here!
Based on your questions, Jyll focuses on …
Published on 11 months ago
Should you use Customer Match in Google Ads?
Season 1 Episode 51
Audience Targeting in Google Ads can be very challenging to get right. In Episode 51 of Inside Google Ads, host Jyll Saskin Gales tackles three challenging questions about audience targeting in Googl…
Published on 11 months, 1 week ago